Sponsor (May-Aug 1958)

Page scan 0008 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1958)
Leaf #:
0008
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WHEELING: 37* TV MARKET *Television Magazine 8/1/57 One Station Reaching The Booming Upper Ohio Valley Mail Pouch and Kentucky Club are two of the nationally famous buy-words which help contribute to the super market value of the WTRF-TV area. These and other quality tobacco products are manufactured by The Bloch Brothers Tobacco Company of Wheeling, West Virginia . . . with 500 employees influenced by the programming of WTRF-TV ... in an area of 425,196 TV homes, where 2 million people spend 2lA billion dollars annually. 316,000 watts NBC WHEELING 7, WEST VIRGINIA "I have been working for the Bloch Brothers people for 22 years, and it's part of my job to help protect the quality of our tobacco products. Even away from work I'm conscious of quality — in food, in clothing, in just about everything. That includes TV-viewing, too, which is why the favorite station at our house is WTRF-TV." wfrt f v reaching a market that's reaching new importance!