Sponsor (May-Aug 1958)

Page scan 00013 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1958)
Leaf #:
00013
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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First to buy Paramount . . . all 700 Feature Films . . . KETV, Omaha's Leading Movie Station* • 40-plus Bob Hope and/or Bing Crosby Pictures, including "The Road" Pictures • Jack Benny • Cecil B. DeMille • Shirley Temple Hits • For Whom The Bell Tolls • Lost Weekend • Wake Island • To Each His Own • and hundreds of others. *Feb. '58 ARB gives leadership to KETV's 9:35 PM Movie Masterpiece. 21.0 average rating all week. Omaha's highest-rated movies, including Warner's, RKO, Columbia, Selznick, and United Artists. Leadership Guaranteed KETV didn't buy the Paramount package to gain leadership — KETV already has leadership. But now KETV's movie lead is guaranteed for years to come! Kl Contact Ijlij at once for remaining availabilities. basic fabe] OMAHA WORLD-HERALD STATION ' Eugene S. Thomas, V. P. & Gen. Mgr.