Sponsor (May-Aug 1958)

Page scan 0001074 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1958)
Leaf #:
0001074
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

RADIO LISTENING HABITS How does radio listening vary by county size and region? There are extreme variations in listening by region and by county size, as shown in these bars. Highest listening: Pacific (P) coast; lowest. East Central I EC I . Other designations: NE, Northeast and S, South. County listening more nearly matches county size: the most in the biggest and in descending order as shown. Total U.S. radio homes 1:49 Hours of radio use per day* By territory By county size p 2:11 1:49 What are the national listening figures by local time? V-lien Radio Index, Jan. uree combine lliloning In Eastern. Ceniral. TaelBc Time Zonea on local Per cent radio homes using in-home rac io per average minute by day parts j 15.4% 1 13.0% 1 11.87c 1 9.8% 1 8.0% 1 4.9% 1 6-9 a.m. 9 a.m-noon Noon-3 p.m. !-<> p.m. 6-9 p.m. 9 p.m.-mid. I\ WD KU)IO BASICS