Sponsor (May-Aug 1958)

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Vast New Urban Complex, defined by The Ford Foundation dominated by wfmy-tv Just what is this area . . . this Piedmont Industrial Crescent? Defined by the Ford Foundation, it is a vast "area laboratory," stretching across North Carolina's fertile Industrial Piedmont. It is more, too. It is a bustling, urban complex engaged in unsurpassed growth patterns of manufacturing, distribution and marketing. Strategically centered at the hub of this massive urban market is WFMY-TV, the most powerful selling influence, by far. North Carolina's INTERURBIA At the very axis of the CRESCENT lies INTERURBIA . . . the largest metropolitan market in the two Carolinas. INTERURBIA plus the Piedmont CRESCENT where two million people are sold on WFMY-TV. uufmy-tv ® GREENSBORO. •presented by: Harrir on PighterA Parsons, Inc. • N^W Y< fork • Chi. cago • San Francisco • Atlanta • Boston