Sponsor (May-Aug 1958)

Record Details:

Title:
Sponsor
Date:
May-Aug 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1958)
Leaf #:
0001619
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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TV .GUIDE Bestselling weekly magazine in America Take this easy way to insure yourself high ratings All over America, eyes turn to TV Guide magazine before they turn to the TV set. Here is the natural, No. 1 medium for your program promotions. It's multimillion audience is the equivalent of a 16 rating for, across the nation, one family in six reads it (6 ) ■> million circulation base as of October 4). Your campaign wins viewers for your show, builds the popularity of your stars, pins down your identification as sponsor. There's no waste readership with TV Guide magazine, for its circulation follows the pattern of television ownership. You can choose full national coverage or any combination of the 50 regular editions which fits your station lineup. Here is the best single rating insurance policy you can buy. And — note this well — TV Guide magazine is as valuable a medium for advertising your products as your programs. A WEEKLY MAGAZINE... A DAILY HABIT 30 august 1953