Sponsor (Sept-Dec 1958)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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SPONSOR HE WEEKLY MAGAZINE TV/ RADIO ADVERTISERS USE SPECIAL REPOiF ON VIDEOTAPE By \earV end 250 videotape recorders will ]»e in use. Here i^ a special SPONSOR report o!i how videotape work>. what it costs, what it can do for the ad\erti?.ei. the agency and the hi oadcaster Page 29 What a timeiMiyer can do to get ahead Page 34 How to get extra mileage from your syndicated flhn Page 36 A new idea for streamlining rate cards Page 40 DIGEST ON iPAG€