Sponsor (Sept-Dec 1958)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
00019
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SS MR. THINKBIGLY . . . who likes to advertise in a big way, with big names, big shows, big space — all the things that he'd been told would put his company in the big time. Mr. Thinkbigly did very well! Then he discovered that he could get his advertising before bigger audiences by putting a good part of his budget in spot television. Now Mr. Thinkbigly is showing bigger sales, and a bigger profit — and he likes that in a much bigger way. Your PGW Colonel would like to send you a copy of "A Local Affair", a booklet which will show you how bf'g spot television is on the local scene, where sales are made — or lost. Just write to Peters, Griffin, Woodward, Spot Television, 250 Park Avenue, N. Y. C. ^«^ m mi m m im t:^ r^. -^ i f¥ ' ' ^^7' ,.:;ri o 1 .. ' n t 0 <r P p MIDWEST EAST x~ ' r? WHO-TV Des Moines 13 NBC WBZ-TV Boston 4 NBC WOC-TV Davenport 6 NBC WGR-TV Buffalo 2 ABC z WEST WDSM-TV Duluth-Superior 6 NBC-ABC KYW-TV Cleveland 3 NBC KBOI-TV Boise 2 CBS 9 ABC WDAY-TV Fargo 6 NBC-ABC WWJ-TV Detroit 4 NBC rt KBTV Denver KMBC-TV Kansas City 9 ABC WJIM-TV Lansing 6 CBS U KGMB-TV Honolulu 9 CBS WISC-TV Madison, Wis. 3 CBS WPIX New; York 11 IND a KMAU KHBC-TV Hawaii KTLA Los Angeles 5 IND WCCO-TV WMBD-TV Minneapolis-St. Paul Peoria 31 CBS CBS KDKA-TV WROC-TV Pittsburgh Rochester 2 CBS 5 NBC n Ij KRON-TV KIRO-TV San Francisco Seattle-Tacoma 4 NBC 7 CBS SOUTHWEST KFDM-TV Beaumont 6 CBS SOUTHEAST WCSC-TV Charleston, S C. 5 CBS \i c KRIS-TV Corpus Christi 6 NBC WIS-TV Columbia, S C. 10 NBC h WBAP-TV Fort Worth-Dallas 5 NBC WSVA-TV Harrisonburg Va 3 ALL fi " KENS-TV San Antonio 5 CBS WFGA-TV WTVJ WDBJ-TV Jacksonville Roanoke 12 4 7 NBC CBS CBS Peters, Griffip^ , wudju^wAMiu, mc. Spot Television Pioneer Staiion Represenfatives Since 1 932 NEW YORK • CHICAGO • DETROIT • HOLLYWOOD • ATLANTA • DALLAS • FT. WORTH • SAN FRANCISCO %#^'% 4 J.