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TV BASICS/SEPT
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An early look at fall network tv
^ New program line-up is beginning to take shape with 32 shows replaced by 14 newcomers, 17 from last season
^ New look includes : Donna Reed, Ed Wynn, Peter Gunn, Steve Canyon, Walt Disney Presents, Northwest Passage
etwork tv is beginning to look like
N
fall.
Thirty-two of the summer shows will be dropped during the four weeks of this Comparagraph (30 Aug.-26 Sept.), replaced by 14 newcomers and 17 carryovers from last season.
Here's a rundown, by network, of the latest developments:
ABC: To revamp parts of its nighttime schedule, Lawrence Welk's Monday hour will be shifted to Wednesday night, and Disneyland, now dubbed
Walt Disney Presents, to Friday night. John Daly will be in prime time with his News: weeknights, 10:30-10:45 p.m., for Whitehall and Lorillard. Ozzie & Harriet airs a half hour earlier, replacing Tombstone Territory; the Donna Reed Show for Campbell Soup and Shulton follows. Patti Page, for Oldsmobile, completes this Wednesday night line-up.
CBS: Little change here, since most of the fall shows will bow in October. Jack Benny returns 21 September;
Father Knows Best debuts on this network 22 Sept., and The Lineup, for P&G and Brown & Williamson replaces Undercurrent 26 September.
NBC: The schedule here looks set. Steve Allen, Perry Como, Gobel and Fisher are back. Many of last seasons' shows have changed time slots: Twenty-One moves to Thursday night, with Peter Gunn, for Bristol-Myers taking over its Monday night period; The Ed Wynn Show, for L&M and Bulova, pushes You Bet Your Life from 8:00 p.m. to 10:00 p.m., Thursday replacing The Price Is Right. The latter will be seen Wednesday nights instead, when Father Knows Best bows out. Other new shows include: Behind Closed Doors (L&M, Whitehall); Further Adventures of Ellery Queen (sust.) ; Steve Canyon (L&M) and Brains and Brawn (Chesterfield). ^
1. THIS MONTH IN TELEVISION
Network Sales Status Week Ending 30 August
Daytime Nighttime
SPONSORED HOURS
Live
31.1 ABCm
93.2 CBSti 95.2 NBCi
% Live 31.0 ABCfi 51 CBSti 49.5 NBC ■
SPONSORED HOURS
122.9
t Eicludlng participation shorn.
Tv Dimensions Today
Tv homes index
1958
1957
U. S. homes
50.8
50.0
Tv homes
43.0
40.3
Tv retail set sales index
7 months 7 months
July 1958 July 1957 1958 1957
279,010 426,334 2,456,662 3,236,737
s figures in millions.
Source: ESectronlc Industries Assn. (formerly RETMA)
SPONSOR • 6 SEPTEMBER 1958