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2. ALPHABETICAL PROGRAM INDEX
Sponsored Nighttime Networic Programs 6-11 p.m.
PROGRAM
COST
SPONSORS AND AGENCIES
PROGRAM
COST
SPONSORS AND AGENCIES
Air Power: D-F
45.000
father Knows Best: Sc-F
38,000
Scott Paper, jWT; Lever Bros, )WT
Alcoa-Goodyear Theater:
39,500
Alcoa, FSR; alt Goodyear, Y&R
■Eddie Fisher: \ -L
98,000
L&M, Mc-E (9,30 S)
Dr-F
Frontier Justice
13,500
Gen Foods. B&B
•Steve Allen Show: V-L
108.000
Greyhound. Grey; DuPont, BBDO; Polaroid, DDB; U. S. Time, Peck
G.E. Theatre: Dr-F
51,000
Gen Elect, BBDO
Anybody Can Play
21.000
R. ]. Reynolds, Esty
* George Gobel
98,000
RCA & Whirlpool, K&E (9/23 S)
Armatrong Circle Theatre:
48.000
Armstrong Cork, BBDO
Dr-L
(altwks)
Godfrey's Scouts: \ -L
32,000
TonI, North
Bachelor Father: Sc-F Alt Jack Benny
42.000 65.000
Amer Tobacco, Gumbinner Amer Tobacco. BBDO
Peter Gunn: M-F
38,000
Bristol-Myers, DCS&S (9 22 SI
Gunsmoke: W-F
40,000
L&M, DFS; Sperry Rand (1 wk In 4).
Behind Closed Doors: A-F
38.000
L&M. Mc-E; Whitehall, Bates (9 2 S)
Y&R
Bid V Hiiy: Q-L
36,000
Revlon, BBDO
Have Gun, Will Travel: W-F
38,000
Whitehall, Bates; alt Lever. )WT
Bold Journey: A-F
9,500
Ralston Purina, CBB
Hitchcock Presents: My-F
39,000
Bristol-Myers, Y&R
Brains and Brawn: QL
45,000
Chesterfield Mc-E (9 13 S)
Robin Hood: A-F
29,000
'"te " '"•""""• '''"■■ ^'""'••'•'
Broken Arrow: W-F
31.000
Miles, Wade; Ralston Purina, Gardner
I Love Lucy: Sc-F
25,000
Gen Foods, B&B
Buckskin: W-F
33.000
Ford, |WT
Investigator
35,000
L&M. Mc-E; RCA & Whirlpool. K&E
(L 9/16)
Bums & Allen: Sc-F
40,000
Carnation. EW.R&R; Gen Mills, BBDO
I've Got a Secret: Q-L
27,000
R. |. Reynolds, Esty
37.500
Singer Sewing. Y&R; Lipton, Y&R
Johnson's Wax Theatre
1 1 .000
S. C. lohnson, NL&B
Steve Canyon : A-F
44,000
L&M. Mc-E (9/13 S)
*Kraft Mystery Theatre: Dr-L
53,000
Kraft. ;WT
Cavalcade of Sports: Sp-L
45.000
Gillette. Maxon
Lassie: A-F
37,000
Campbell Soup, BBDO
» Chevy Show: V-L
150,000
Chevrolet. Camp-Ewald
Leave It To Beaver: Sc-F
36.000
Remington Rand, Compton; alt Vi
Chevy Showroom
9.500
Chevrolet, Camp-Ewald
open
•Life of Riley: Sc-F
30.500
Lever Bros, BBDO; alt wk open (L
Cheyenne: W-F
78.000
Gen Elect. Y&R, BBDO & Grey; National Carbon
9/19)
M Squad: My-F
28,000
Amer Tobacco, SSC&B; alt Bulova.
Circus Boy : A-F
34.000
Mars. Knox Reeves; alt Kellogg, Bur
Mc-E
nett
Perry Mason: My-F
26,500 (20min.)
Libby-Owens-Ford, F&S&R; Armour, FC&B 1/2 hr open
Dick Clark: V-L
14,500
Beech-Nut Litesavers. Y&R
Maverick: W-F
35.000
Colgate Theater: DF
15,000
Colgate, Bates
(Vi hr.)
IVrry Como: V-L
120,000
Kimberly-Clark. FCB; Noxzema. SS C&B; RCA & Whirlpool, K&E; Sun
Meet the Press: I-L
7.500
Pan American Airways, )WT
beam. Perrin-Paus; Amer Dairy. Campbell-Mithun; Knomark, Mogul
Millionaire: Dr-F
37,000
Colgate, Bates
Bob Cummings Show: Sc-F
36,000
R. |, Reynolds, Esty; alt ChesebroughPonds. Mc-E
Mr. Adams & Eve: Sc-F
41,000
R. J. Reynolds, Esty
Music from Manhattan: M-L
17,000
Manhattan Shirts. Peck (9 20 SI
Inhn Daly News
6,000
Whitehall, Bates; Lorillard, LN
Name that Tune: Q-L
23,000
Kellogg, Burnett; Whitehall. Bates
Decisioii
1 1 ,000
P&G, B&B
Navy Log: Dr-F
38,500
U. S. Rubber; F. D. Richards
Destiny: Dr-F
1 1 ,000
General Foods. B&B; Ford, )WT (L
9 261
Original Amateur Hour: V-L
23,000
Pharmaceuticals, Parkson
Richard Diamond: A-F
35.000
Lorillard. L&N
Ozzie& Harriet: Sc-F
48.000
Kodak. JWT; Quaker Oats
Walt Disney Presents: M-F
57.000
Hill Bros., Ayer; Kellogg, Burnett;
('/2 hr.)
Reynolds Metals, Buchanan: Frank
Patti Page: V-L
40,000
Oldsmobile, Brother
Dragnet: My-F
35.000
L&M, DFS; Schick, B&B
Pantomime Quiz: Q-L
2,000
Associated Products, Grey
Wyatt Earp: W-F
38,000
Gen Mills, DFS; P&G, Compton
People Are Funny: M-F
24,000
R. |. Reynolds, Esty; Toni, North
Doug Edwards News: N-L&F
9.500tt
Whitehall, Bates; American Can. Compton
Personal Appearance
10,000
Florists Delivery Assn., Grant; alt
•Color thow. (h) Live. (F) Film, ttCost is i mutaininc. pBrtiripatinK or co-op prorramB — Be eoata uieladinc ulent and production. They a
?.0 AuKust-26 .s,.ptfiiil,(T. Program tvpps .ire indicated as follows: (A) Adventu,., (Au) Audience Participation, (0) Comedy. (D) Documentary, (Dr) Drama. (I) Interview, (J) Juvenile, (M) MiBC. (Mu) Music. (My) Mystery. (N) News. (Q) Quiz. (S) Serial. (Sc) Situation Comedy. (Sp) Sports. (V) Variety. (W) Weetem.
Listing continues on page 46 ^
SPONSOR • 6 SEPTEMBER 1958