Sponsor (Sept-Dec 1958)

Record Details:

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2. ALPHABETICAL PROGRAM INDEX Sponsored Nighttime Networic Programs 6-11 p.m. PROGRAM COST SPONSORS AND AGENCIES PROGRAM COST SPONSORS AND AGENCIES Air Power: D-F 45.000 father Knows Best: Sc-F 38,000 Scott Paper, jWT; Lever Bros, )WT Alcoa-Goodyear Theater: 39,500 Alcoa, FSR; alt Goodyear, Y&R ■Eddie Fisher: \ -L 98,000 L&M, Mc-E (9,30 S) Dr-F Frontier Justice 13,500 Gen Foods. B&B •Steve Allen Show: V-L 108.000 Greyhound. Grey; DuPont, BBDO; Polaroid, DDB; U. S. Time, Peck G.E. Theatre: Dr-F 51,000 Gen Elect, BBDO Anybody Can Play 21.000 R. ]. Reynolds, Esty * George Gobel 98,000 RCA & Whirlpool, K&E (9/23 S) Armatrong Circle Theatre: 48.000 Armstrong Cork, BBDO Dr-L (altwks) Godfrey's Scouts: \ -L 32,000 TonI, North Bachelor Father: Sc-F Alt Jack Benny 42.000 65.000 Amer Tobacco, Gumbinner Amer Tobacco. BBDO Peter Gunn: M-F 38,000 Bristol-Myers, DCS&S (9 22 SI Gunsmoke: W-F 40,000 L&M, DFS; Sperry Rand (1 wk In 4). Behind Closed Doors: A-F 38.000 L&M. Mc-E; Whitehall, Bates (9 2 S) Y&R Bid V Hiiy: Q-L 36,000 Revlon, BBDO Have Gun, Will Travel: W-F 38,000 Whitehall, Bates; alt Lever. )WT Bold Journey: A-F 9,500 Ralston Purina, CBB Hitchcock Presents: My-F 39,000 Bristol-Myers, Y&R Brains and Brawn: QL 45,000 Chesterfield Mc-E (9 13 S) Robin Hood: A-F 29,000 '"te " '"•""""• '''"■■ ^'""'••'•' Broken Arrow: W-F 31.000 Miles, Wade; Ralston Purina, Gardner I Love Lucy: Sc-F 25,000 Gen Foods, B&B Buckskin: W-F 33.000 Ford, |WT Investigator 35,000 L&M. Mc-E; RCA & Whirlpool. K&E (L 9/16) Bums & Allen: Sc-F 40,000 Carnation. EW.R&R; Gen Mills, BBDO I've Got a Secret: Q-L 27,000 R. |. Reynolds, Esty 37.500 Singer Sewing. Y&R; Lipton, Y&R Johnson's Wax Theatre 1 1 .000 S. C. lohnson, NL&B Steve Canyon : A-F 44,000 L&M. Mc-E (9/13 S) *Kraft Mystery Theatre: Dr-L 53,000 Kraft. ;WT Cavalcade of Sports: Sp-L 45.000 Gillette. Maxon Lassie: A-F 37,000 Campbell Soup, BBDO » Chevy Show: V-L 150,000 Chevrolet. Camp-Ewald Leave It To Beaver: Sc-F 36.000 Remington Rand, Compton; alt Vi Chevy Showroom 9.500 Chevrolet, Camp-Ewald open •Life of Riley: Sc-F 30.500 Lever Bros, BBDO; alt wk open (L Cheyenne: W-F 78.000 Gen Elect. Y&R, BBDO & Grey; National Carbon 9/19) M Squad: My-F 28,000 Amer Tobacco, SSC&B; alt Bulova. Circus Boy : A-F 34.000 Mars. Knox Reeves; alt Kellogg, Bur Mc-E nett Perry Mason: My-F 26,500 (20min.) Libby-Owens-Ford, F&S&R; Armour, FC&B 1/2 hr open Dick Clark: V-L 14,500 Beech-Nut Litesavers. Y&R Maverick: W-F 35.000 Colgate Theater: DF 15,000 Colgate, Bates (Vi hr.) IVrry Como: V-L 120,000 Kimberly-Clark. FCB; Noxzema. SS C&B; RCA & Whirlpool, K&E; Sun Meet the Press: I-L 7.500 Pan American Airways, )WT beam. Perrin-Paus; Amer Dairy. Campbell-Mithun; Knomark, Mogul Millionaire: Dr-F 37,000 Colgate, Bates Bob Cummings Show: Sc-F 36,000 R. |, Reynolds, Esty; alt ChesebroughPonds. Mc-E Mr. Adams & Eve: Sc-F 41,000 R. J. Reynolds, Esty Music from Manhattan: M-L 17,000 Manhattan Shirts. Peck (9 20 SI Inhn Daly News 6,000 Whitehall, Bates; Lorillard, LN Name that Tune: Q-L 23,000 Kellogg, Burnett; Whitehall. Bates Decisioii 1 1 ,000 P&G, B&B Navy Log: Dr-F 38,500 U. S. Rubber; F. D. Richards Destiny: Dr-F 1 1 ,000 General Foods. B&B; Ford, )WT (L 9 261 Original Amateur Hour: V-L 23,000 Pharmaceuticals, Parkson Richard Diamond: A-F 35.000 Lorillard. L&N Ozzie& Harriet: Sc-F 48.000 Kodak. JWT; Quaker Oats Walt Disney Presents: M-F 57.000 Hill Bros., Ayer; Kellogg, Burnett; ('/2 hr.) Reynolds Metals, Buchanan: Frank Patti Page: V-L 40,000 Oldsmobile, Brother Dragnet: My-F 35.000 L&M, DFS; Schick, B&B Pantomime Quiz: Q-L 2,000 Associated Products, Grey Wyatt Earp: W-F 38,000 Gen Mills, DFS; P&G, Compton People Are Funny: M-F 24,000 R. |. Reynolds, Esty; Toni, North Doug Edwards News: N-L&F 9.500tt Whitehall, Bates; American Can. Compton Personal Appearance 10,000 Florists Delivery Assn., Grant; alt •Color thow. (h) Live. (F) Film, ttCost is i mutaininc. pBrtiripatinK or co-op prorramB — Be eoata uieladinc ulent and production. They a ?.0 AuKust-26 .s,.ptfiiil,(T. Program tvpps .ire indicated as follows: (A) Adventu,., (Au) Audience Participation, (0) Comedy. (D) Documentary, (Dr) Drama. (I) Interview, (J) Juvenile, (M) MiBC. (Mu) Music. (My) Mystery. (N) News. (Q) Quiz. (S) Serial. (Sc) Situation Comedy. (Sp) Sports. (V) Variety. (W) Weetem. Listing continues on page 46 ^ SPONSOR • 6 SEPTEMBER 1958