Sponsor (Sept-Dec 1958)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
00054
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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(£3. NIGHTTIME i : c > IN n r » / ^ 1 |l SUNDAY ABC CBS NBC MONDAY ABC CBS NBC TUESDAY ABC CBS NBC ABC 6:00 6:15 6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15 8:30 8:45 9:00 9:15 9:30 9:45 10:00 10:15 10:30 10:45 JNE t The Search IU>t Meet The Press ru Air Power Prudentltl Outlook D Edwards News iUlt No net service D Edwards Wliltehall News sust alt Carter r rou Asked for It Noah's Ark suit Mark Saber (9/21 S) Sports Focus No net service D Edwards (repeat feed) Sports Focus Bust (L9/12) No net service News (repeat feed) Sports F«ei sust (L9/H Sklppy P»»nut Batur Campbell Soup News News (repeat feed) News D Edwards Whitehall News la K>li*r OtoapinlM (7:S0-i:S0) Bachelor Father The Brothers ack Bcnny(sV21S) No Warning Bwal 'IVpe<iTlt« ■Jorthwest Passage (y/i4S) Cowtown Rodeo iU9t Robin Hood Johnson & Jh.n Haggis^Baggis Cheyenne Oen Electric Nafl Carbon (9/23) (alt wks 7:80-8-30) Name That Tune Whitehall alt Kellogg Win With A Winner sust Dragnet Bulova The Plymott Show Starring r Maverick Ed Sullivan Merairy alt Kodak Steve Allen (8-9; 9/7 S) Greyhound Cowtown Rodeo Burns & Allen Carnation alt Oen tolla Restless Cun War. -Lambert P&G (altwk. 7:30-8:30) Am Chicle. Ludm's (9/16 S) Mr. Adams & Eve The Investigator KCA Whirlpool L4M Lawrence Wi Plymouth (7:30-8:30; 9/1 : Anybody Can Ed Sullivan Polaroid U.S. Time Bold Journey RalitoD-Punna Masquerade Party Tttnl Father Knows Best Lever alt Scott (9/22 S) Wells Fargo Amer Tobacco alt Bulck Wyatt Earp Gen Mills alt P&G Keep Talking sust George Cobel RCA alt Wlilrlpool (8-9; 9/23 S) Tombstone T Ozzie 0 Han Kodak, Quak Oats (9/24 8 III Traffic Court C. E. Theatre OonBlwtrlt Chivy Show (9-10) Chwrolet Stars of Jazz Voice of Firestone Firestone (9/8 S) 1 Love Lucy GenFioodi Twenty-One Peter Cunn (9/22 S) Bristol-Myers Broken Arrow EaU-Punna alt HUet Truth Pharmaeeutleals Marlboro Colgate Theatre Colgate Kodak Donna Reed St Campbell Sol Shulton (9/24 Open Hearing Hitchcock Theatre Brl.tol-Myeri Chevy Show Polka Co Round (9:30-10:30) Frontier Justice OmFtada Alcoa-Coodyear Theater Aleo* alt Geodyetr Pantomime Quiz Assoc. ProducU Spotlight Plyhse alt S. C. Johnson Bob Cummings ReTooldj alt Chese-Ponds General MUl Patti Page Sh Oldsmobll* (9/24 S) rhe Mike Wallace Interview SUA ReTlon alt P. Lorlllard Decision P&O Polka Co Round Studio One In Hollywood (10-11) Suspicion (10-11) BterllnE Drug Various H hr. Harness Racing Bid 'n' Buy The Californians Singer alt Llpton Wed NigM Fighti Mennan. lOh (l»-«ond) No net tervic* What's My Line Kelloff alt H Curtli No net service John Daly News Whitehall (9/lf S) DuPont Show of The Month DuPonl (9:30-11; 9/22) suspicion Various M hr. John Daly News No net service No net service I No net service No net service I NOTE: L prec«!lnf m at turn iponaor I n time slot. f Index continued . Sponsored Nighttime Network Programs 6-11 p.m. PROGRAM COST SPONSORS AND AGENCIES PROGRAM COST SPONSORS AND AQENCIEfi' Playhouse 90: Dr-L&F 45,000 'A hr. Amer Gas, L&N; Bristol-Myers. BBDO; Burnett: Pillsbury. Burnett; R. J. Reynolds. Esty Spotlight Playhouse Gale Storm Show: Sc-F 9.500 39,500 Pet Milk, Gardner; alt S. C. Johnse NL&B Nestle. B. Houston; Helene Curti E. H. Weiss Plymouth Show (Lawrence Welk) 24.000 Plymouth, Grant Studio One In Hollywood: Dr-L 55,000 Westinghouse, Mc-E Post Fight Beat 3.000 Bristol-Myers, DCS&S Sugarfoot: W-F 40,000 (V4 hr.) Amer Chicle, Bates; Luden's, Mathi The Real McCoy.: Sc-F 36,000 Sylvania, JWT Ed Sullivan Show: V-L 79.500 Mercury. K&E; alt Kodak, JWT Donna Reed Show: Sc-F 53.000* Campbell Soup; Shulton Sunday News Special: N-L 9.500 Whitehall. Bates; alt Carter Prw ReaUcM Gun: W-F Rin Tin Tin: A-F Schlitz Playhouse: Dr-F 37.500 36.000 38.000 Warner-Lambert, SSC&B, alt P6C, Compton Nabisco. K&E Schlitz. JWT Suspicion: My-L&F Tales of Wells Fargo: W-F 79,500 43,800 Sterling Drug, DFS; P&C, Cray; Var ous, 1-hr Amer Tobacco. SSC&B; alt Bute! Mc-E Phil Silvers Show: Sc-F 42.000 P&C. Burnett; R. J. Reynolds. Esty The Price is Right: Q-L 28,000 Lever, JWT; Speidel, SSC&B Sgt. Preston: AF 32.000 Quaker Oats, WBT The Texan: W-F 37.000 Brown & Wmson, Bates; alt open 164,000 Challenge: QL 35,000 P. Lorillard, Y&R The Thin Man: My-F 40.000 Colgate-Palmolive, Bates 46 SPONSOR • ( 3 SEPTEMBER 1958