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G R A P
30iAUG. 26 SEPT.
>NESDAY
BS NBC
THURSDAY
ABC CBS NBC
FRIDAY
CBS
SATURDAY
ABC CBS NBC
News
repeat feed)
Wagon Train
(7:30-8:30)
Edsel.
Circus Boy
Marsilt Eellotc
Tic Tac Dough RCA
Wam-Lambert
Rin Tin Tin Eoing Boing Show
Y^ou Bet Your Life Richard Diamond DeSoto, Tonl '''«*^ Sn^^V'"' Ed Wynn Show
(9/25 S)
Perry Mason ^"''(g^i"'"'
^H jKlmberI«7-OUrk.
Amw IHliy
Enoisark Perry Como
he Real McCoys
The Verdict Is
(9/25 S)
Twenty-One
Pharmaceuticals (9/25 S)
Nafl Dairy, mil Bros., Breck 1:30; 9/12)
Kraft Mystery Theatre («-10)
The Verdict Is
(Siese-Ponda Stars of Jazz
(9/12 S)
Phil Silvers
P*0 alt
R. J. Reynoldi
Schick
Amer. Tobae.
Lawrence Welk
(9-10'
Briitol My«n
Buick Action Theater
Buick
Lawrenci; Welk
Have Cun, Will Travel
WhltrtuUl
Turning Point
Schick alt
SooU
t Could Be You
Price Is Right Vou Bet Your Life
Bromi & Wmson
Music From Manhattan
Hanhattan Shirt (0/30 8)
Circle re ti M-Il)
'<o Net Service
|ohn Daly News
B. J. Reynolds
Music Bingo
5 Day Deodorant ,000 Challenge
Joseph Cotton
mer Tobacco, TonJ rains & Brawn
(9/13 S)
PROGRAM
COST
SPONSORS AND AGENCIES
PROGRAM
COST
SPONSORS AND AGENCIES
This Is Your Life: D-L *Tic Tac Dough: Q-L
To TeU The Truth: Q-L Trackdown: A-F
Twenty-One: Q-L
Turning Point
Undercurrent
U.S. Steel Hour: Dr-L
Voice of Firestone: Mu-L
52,000 23,500 22,000 33.500 35.000 11.500 1 1 .000 60,000 32.000
35.500 Vi hr.
15,000 45,000
P&C, B&B
Warner-Lambert, Lennen & Newell,
RCA. K&E Pharmaceuticals, Parkson; Marlboro,
Burnett Amer Tobacco. BBDO; alt Socony
Mobil Oil. Compton
Pharmaceuticals. Parkson
Schick. B&B; alt Scott, JWT
P&C. Y&R; Brown & Williamson. Bates (L 9/19)
U.S. Steel. BBDO
Firestone. Sweeney & James
Drackett. Y&R; Edsel. FC&B; General Foods, B&B
Philip Morris, Ayer
Mennen, Mc-E; Miles. Wade
Lawrence Welk: Mu-L What's My Line: Q-L
Ed Wynn: Sc-F You Asked For It: M-F You Bet Your Life: Q-L Zorro: A-F
14.500 32,000
40,000 18.000 51.750 37.000
Dodge, Grant
Helene Curtis, Ludgin; Kellogg, Burnett L&M; Bulova, Mc-E (9/25 S) Skippy Peanut Butter, CBB Lever, JWT; Toni, North AC Spark Plug, Brother; 7-Up, JWT
Specials and Spectaculars
PROGRAM
COST
SPONSORS AND AGENCIES
Wagon Train: W-F Mike WaUace: I-L Wednesday Fights: Sp-L
DuPont Show of The Month
Bob Hope Show
♦Shirley Temple's Storybook
466,000 320,000 225,000
DuPont, BBDO— 9/22
Buick, McCann-Erickson— 9/19
National Dairy, Ayer; Hill Bros. Coffee, Ayer— 9/12
SPONSOR • 6 SEPTEMBER 1958