Sponsor (Sept-Dec 1958)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
00065
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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4000,QOi^xans a day ! They're not just radio listeners— they're customers. To them, the HPL Director's product approval is a personal, positive recommendation to buy. In 1 1 of the nation's biggest markets, a half million families hear it, believe it and act on it every day. No program has a more responsive audience. The Housewives' Protective League does just what its name suggests: it protects the housewife, sponsoring only those products which measure up to the highest consumer standards. Your product is virtually sold on our word . Then H PL, in partnership with the food distributors, lends powerful sales and merchandising support to your campaign. This is how HPL has been serving the canning industry for 24 years. Now, "September is Canned Foods Month" and HPL promotion is again lifting tops ... off cans and sales records. THE HOUSEWIVES' PROTECTIVE T "I~~^ A /^ 'T' TT~^ REPRESENTED BV CBS RADIO I |H /\ I ,_ I |H SPOT SALES, 485 MADISON AVE., JH Jik JA jLVJ^ \^ JL-J NEW YORK 22, N. Y. PL 1-2345 "The Program That Sponsors the Product" HPL DIRECTORS: CRAIG HARRISON, KCBS, San Francisco; GRANT WILLIAMS, KMOX, St. Louis; PHILIP NORMAN, KNX, Los Angeles; GRANT WILLIAMS, KSL, Salt Lake City; LEWIS MARTIN, WRVA, Richmond; JOHN TRENT, WCAU, Philadelphia; GALEN DRAKE, WGBS. New York; ALLEN GRAY, WCCO, Minneapolis-St. Paul; MORGAN BAKER, WEEI, Boston; PAUL GIBSON, WBBM, Chicago; MARK EVANS, WTOP, Washington, D. C.