Sponsor (Sept-Dec 1958)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
00066
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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IF IT IS BIG AND IMPORTANT, IT'S ON VifHAS-TV WHAS-TV NEWS with Exclusive Daily Newsreel . . . Winner of the University of Kentucky-A.P. "Distinguished Leadership Award" and Sigma Delta Chi Award. 12:25-12:30 p.m. daily 6:15 6:30 p.m. daily 10:30-10:40 p.m. daily WHAS-TV's nine-man news staff and 26 newsrcel-reporter correspondents provide unmatched coverage of the BIG news . . . the southeastern Kentucky floods, the Prestonsburg school bus tragedy, the biggest private home robbery in U.S. history, and the $250,000 Federal Building fire. The journalistic magazine THE QUILL devoted its May editorial, cover and three full pages to WHAS-TV's cov erage of the Kentucky legislature. When anything IMPORTANT happens in Louisville television, it happens on WHAS-TV. Viewers know it . . . and so do clients such as Shell Oil . . . and the Greater Louisville First Federal Savings and Loan Association which has sponsored the news EVERY night since WHAS-TV went on the air in March, 1950. Your Advertising Deserves WHAS-TV Attention . . . with the ADDED IMPACT OF PROGRAMMING OF CHARACTER I WHAS-TV Foremost In Service Best In Entertainment WHAS-TV CHANNEL 11, LOUISVILLE 316,000 WATTS — CBS-TV NETWORK Victor A. Sholis, Director Represented Nationally by HARRINGTON, RIGHTER & PARSONS, INC. SPONSOR • 0 SKPTEMBKR 1958