We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
National and regional spot buys in work now or recently completed
^ SPOT BUYS
TV BUYS
Warner-Lambert Pharmaceuticals Co., Family Products Div., Morris Plains, N.H., is planning a campaign in major markets for its Verisan cold remedy. The schedule kicks-off 15 September for 12 weeks. Minutes during daytime and late evening segments will be placed; average frequency: 5-10 per week per market. The buyer is Conant Sawyer; the agency is Ted Bates & Co., New York.
Minute Maid Corp., Orlanda, Fla., is going into top markets to push its Minute Maid quick frozen concentrate. The campaign starts 8 September, runs through the end of October. Minutes and chainbreaks are being used, during both daytime and nighttime slots; frequency depends upon the market. The buyer is Bob Gruskay; the agency is Ted Bates & Co., New York.
Frigidaire Divocion, General Motors Corp., Dayton, is Hning up announcements to advertise its Frigidaire automatic washers and electric dryers. The short-termer, a test campaign, starts 15 September. Minute and two-minute announcements will be slotted during nighttime segments. The buyer is Jim Kearns; the agency is DancerFitzgerald-Sample, Inc., New York.
E. I. DuPont de Nemours & Co., Inc., Polychemical Department, Wilmington, is lining up 30-minute slots during prime time in top markets for the Fall for a football prediction show to promote its Zerone and Zerex anti-freezes. The program will run through the football season. The buyer is Ted Wallower; the agency is Batten, Barton, Durstine & Osborn, Inc., New York.
RADIO BUYS
The Ki'wi Polish Co., Pottstown, Pa., is entering major markets to push its Kiwi shoe polish. The schedules start 8 September for eight weeks. Minutes, both daytime and nighttime, will be scheduled. Frequency depends upon the market. The buyer is Manny Klein; the agency is Cohen & Aleshire.
The Best Foods, Inc., New York, is preparing campaigns for top markets for its H. 0. Oats and Instant Oatmeal. A six-week campaign starts 15 September. Another six-week run starts 6 January. Minutes during daytime segments will be placed; frequency varies from market to market. The buyer is Bob Anderson; the agency is Sullivan, Stauffer, Colwell & Bayles, Inc., New York.
RADIO and TV BUYS
The American Sugar Refining Co., New York, is planning a radio and tv campaign for its Domino sugar. The campaign begins 15 September for 13 weeks. In tv, minutes during both daytime and nighttime segments will be aired; in radio, daytime minutes. Frequencies will vary from market to market. The buyer is Jerry Van Horsen; the agency is Ted Bates & Co., New York.
It's Simply
a Matter of People!
If all the people In Buffalo (1,340,000), Providence (705,000), and Nashville, Tenn. (363,000) got together, they would almost total the big, bustling market reached by WOWO, the 37th Radio Market.
If you're buying top radio markets, you must include . . .
\ A#^>\A#r> 50,000 WATTS
W^^ W^/ 37th U.S. Radio Market*
FORT WAYNE, IND. Represented by PGW
@A@WESTINGHOUSE BROADCASTING CO!«!?ANY, INC.
•Broadcasting, December 16, 1957
6 SEPTEMBER 1958