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THE
DRIVER'S
SEAT
IN
GREATER BUFFALO
Still ridiiiji high as the No. 1 static Buffalo uith:
1)>^ far in the nation's 14th market. WGR-TV is delivering Booming
• Largest Share of Buffalo's Virwina Audience — from sign-on to sign-off 7 da\'s a week — and a larger audience than the other two stations coinbiiird. noon to 6:00 p.m. weekdays.
• Top Local Shoics and Personalities: \\v\vn X(\illf. Buffalo's leading lady of tele\ision — Bill Mazer, Buffalo's top sportscaster — Ro\ kcms. Bufl.ilo's .mthoritathf news \oice. Highest ratings — more viewers per set — low cost per thousand.
• Superior Local Acceptance: Emphasis on local programming, promotion, and ci\ic participation has made Channel 2 an important and u ideK' recognized asset to the business and home life in the Buffalo area.
• Superb Studio Facilities: Most extensive (60 x 40 feet) facilities in Buffalo. Additional features include outdoor tennis court and outdoor patio.
• Tremendous Bonus in Canada: Coverage of over 800,000 sets.
• Strongest Merchandising in Toun: Tailor-made point-of-sale material throughout the \\'GR-T\" area. Regular mailings for WGR-T\' ad\(itised prodticts to 925 grocers and 52.5 drncgists. Contact Peters, Griffin, Woodward for availahilitics on WGR-TV.
TOP CHOICE IN BUFFALO OF ADVERTISERS AND VIEWERS ALIKE
WGR-TV
NNEL 2 BUFFALO
A TRANSCO
WROC-TV, Rochester, WGR, WGR-TV, Buffalo
)NTINENT STATION pfj ^v"'^
Y. . WSVA. WSVA-TV, Harrisonburg, Va. |^B
1 . WNEP-TV. Scrantcn/Wilkes-Barre. llUll Servi
SPONSOR • 6 SEPTEMBER 1958