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NEWS & IDEA WRAP-UP
ADVERTISERS
Peter Paul returns to network radio next month ^^itli the largest saturation campaign in its history.
To celebrate its 4()th anniversary, the candy compan\ ordered a 10-program per week participation campaign via Mutual as a climax to its spot tv and spot radio drive.
New theme: What's the call? Peter Paul! Agency: D-F-S.
Advertisers' campaigns of the week :
• Mennen Co. will be going allout during the month of December, just prior to the peak Christmas sell
ing period, to promote its new Gold Crest Toiletries line. In addition to jjrint, here's what the company will use:
Network tv: participations on American Bandstand (ABC-TV) ; Today (NBC-TV I and Tonight (NBC-TV)
Network radio: CBS Weekend Plan and NBC's Monitor.
• Mission Pak will make a quarter-million three-week saturation buy of tv and radio spots in the Los Angeles and Bay area beginning in mid-November. To supplement this, the retail chain will also use print and outdoor posters. Agency: Stanley Pflaum Associates.
• B. T. Babbitt, Inc., which
launched its New York City SubwaySoap Coupon (Buy Three-Ride Free) promotion a couple months ago, is in Albany now, with a coupon promotion in that area. Also featured are cash prizes awarded to listeners who hear their number aired on WTRY.
• For their first organized industry promotion "Ice Cream for the Holiday Week" kicks off the campaign 15-21 December. Sponsored by the Paraffined Carton Research Council, the campaign is aimed at stimulating more ice cream consumption during the winter. Plans include spots on tv and radio in top market cities.
They'll do more advertising: The Isodine Pharmacal Corp., a
division of International Latex, starts its 1958-59 fiscal year with increasing its advertising by 200%. Its major effort will continue to be in tv. Agency: Reach, McClinton.
Rayco Manufacturing Co. has stepped up its fall advertising budget by 20% over last year. Its four-month
PICTURE WRAP-UP
No close shave: Charlotte, N. C. barber Nelson Snyder (c) won by wide margin mail contest sponsored by WSOC Radio to select favorite barber. WSOC personalities Bob Jones (1), Dewey Drum look oxer m.i.i. of 2.300 \otes Nelv„„ ,,ullr,i „f jlmoM 7,500 ca'.t
C. B. Akcrs (1), gen. mgi. of KVOO-TV, Tulsa, congratulates Okla. gubernatorial candidate J. H. Edmondson (r) and Mrs. Edmondson after Democratic primary victory. KVOO-TV televised Edmondson's speech, picked up by four other Okla. tv stations