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record campaign gets underway this week; in radio — 2,100 one-minute spots a week from 77 radio stations in 70 markets; in tv — 160 one-minute filmed spots a week on 53 tv stations, in 50 markets. Agency: Emil Mogul.
Strictly personnel: Theodore Rosenak, v.p. in charge of advertising for Blatz, now in the same capacity at Pabst; and Rocco Bunino, v.p. in charge of sales at Blatz, now doing the same at Pabst . . . Matthew Ruffle, appointed a v.p. at Hazel Bishop . . . Frank Barnes has joined the New York sales office of St. Croix Paper Co. . . . F. James Franklin, promoted to sales manager of RCA Whirlpool.
AGENCIES
The Kroger rate of agency turnover continues unabated.
Now it's Campbell-Ewald quitting its 11.25 million share of the chain's busi; it didn't pay off in profit.
Campbell-Mithun, already in the Kroger fold, is to get a chunk of the C-E leavings.
Agency appointments: Leo Burnett, for Allstate Insurance Co.'s new Hnes, including life, accident, sickness and hospitalization insurance . . . BBDO, for American-Standard Air Conditioning Division . . . The Zakin Co., for Knickerbocker Yarn Co., New York . . . The Art Blum p.r. and ad agency, retained by 0 K Candy and Ice Cream Co. of Sonora . . . Koehl, Landis and Landan, Inc., for PGW, stations reps.
Thisa and Data: Livingston and Associates, Chicago, is the agency on all Ledds Chemical Products brands, including M-O-Lene and Wool-0-Lene . . . D'Arcy is the new agency on Studebaker.
At MacManus, John & Adams:
These top level changes on the Pontiac and Cadillac accounts:
Hovey Hagerman, senior v.p., becomes Cadillac account supervisor under Charles Adams, v.p. and executive assistant to Ernest Jones, president; James Graham, supervisor of Pontiac; Robert Field, account executive on Cadillac; Colin John, account executive on Pontiac.
They became v.p.'s: Walter Tibbals, formerly v.p. in charge of tv/ radio at BBDO's west coast office, named v.p. and general manager of radio/tv at Norman, Craig & Kummel . . . William James, elected executive v.p. at Paris & Peart . . . Carroll Grinnell, a v.p. at B&B and account supervisor of Gaines products.
Chher agency personnel moves: John Waite, appointed v.p. and supervisor of cosmetic accounts at Lambert & Feasley, Inc . . . Francis Lanigan, former manager of new product marketing at Nestle Co., to B&B as a marketing executive in the agency's newly created Development
To celebrate 5th anniversary of doing homemaker show on KOB-TV, Albuquerque, station gave Marge White cake at KOB-TV transmitter, 10,600 ft. abo\e sea level. With Marge: (1 to r) cameraman Budd\ (liapcl, dir. Harry Norviel. ptoin. mm. I . ( liii'=ti*on
Six lo\eI> Miss Rheingold finalists gather in ^tudio^ of WMGM, N.Y., where they give station hteaks and ask for public \ote. Seated are Ray Kdtz. associate director of WMGM, Dee Grossman of client Liebmann Brewe.ie*. and WMGM v.p. .\rthur M. Tolchin
Top management of Detroit Tigers baseball team, along with radio/tv representatives, flew to Kalamazoo recently to inspect new home of Fetzer Broadcast Co., pay tribute to John E. Fetzer, pioneer broadcaster and board chairman of Detroit Baseball Co.