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Init . . . Daniel ti. Evans, elected president i)f W liitlock. Swigart & £vans. Inc.. New Orleans . . . Russell Fradkin, formerly president of Fradkin Advertising. Inc.. has joined Kameny Associates as senior account supervisor and member of the plans board . . . Everett Sahrbeok, v. p. and art director at Reach. McClinton & Co.. named the agency's executive art director.
At Bryan Houston : Peter J. Smith, appointed producer in the tv/radio department; Peter Keveson, creative
supervisor in the drug division of the agency; and Coral Eaton, associate director in charge of media analysis.
D. M. Marshman, Jr., appointed to the new post of creative director at C. J. LaRoche . . . Baker Ostrin, creative director at the Los Angeles office of MacManus. John & Adams . . . Harry Kinzie, Jr., named copy chief of Tatham-Laird, Chicago . . . Art Morat, to the art staff of Grant's Detroit office . . . Carl Tuosto, account executive at Davis Cummins &
Associates, New Brunswick, N. J. . . . John Devaney, management supervisor at BBDO, Chicago . . . Barton West, senior art director, McCannErickson, Chicago . . . Jack Caeser, account executive, Hume, Smith, Mickelberry . . . Phillip Wenig, director of the marketing and consumer research department, Harold Cabot & Co., Boston.
NETWORKS
NTA Film Network will soon put the SRO sign out for its Shirley Temple Film Festival series, to start in October.
Five national advertisers have signed to sponsor these films: Ideal Toy Corp., Necchi-Elna Sales Corp., Phillips-Van Heusen Corp., Shwayder Bros., and the radio/tv division of Westinghouse Electric Corp.
All are represented by Grey.
Network Ideas at work:
• Seeking a teen-age audience for promotion of its new lemon-flavored cough drops, Vick Chemical Co. will sponsor ABC-TV's American Bandstand. Dick Clark will spearhead the new promotion by doing both live and filmed tv commercials (via a catchy rock 'n roll jingle) and by tossing out hundreds of free samples during each performance.
• Johnny Carson, quizmaster on ABC-TV's Who Do You Trust, is launching a 'Lucky 13' contest among promotion managers of ABC-TV stations carrying his show to determine which station does the best job to promote the program. The total, in cash prizes, amounts to $5,000.
New network affiliation: WSIL
TV, Harrisburg. 111., has joined the ranks of primary ABC-TV affiliates.
V
Thisa and Data: Sterling C. Quinlan, ABC v.p. in charge of WBKB, Chicago, has authored a novel concerning the broadcasting industry — dubbed, The Merger. It will be published 16 October, by Doubleday & Co.
Network personnel: William Ballard, named director of market planning for Mutual . . . Roger Gimbel, named executive producer, daytime programs and John Greene, manager, daytime program operations:
6 SEPTEMBER 1958
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