Sponsor (Sept-Dec 1958)

Record Details:

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NBC-TV . . . Jerome Harrison, manager of sales development, NBCTV network sales. FILM CNP's first-run documentarydrama, Danger is My Business, has been sold in 85 markets to date. Advertisers buying the series include Kroger Co.; Boise Cascade Lumber Co. (four Idaho markets); First Federal Savings And Loan Association, Miami; Old Kent Bank & Trust, Grand Rapids; First Federal Savings and Loan, Pittsburg, Kan.; Sealtest Dairy & Grocers, Indianapolis; Cincinnati Gas & Electric; Honey Krust Bread, Louisville; Carothers Sheet Metal Co., Euguene; Exercycle, New Mexico. Station buyers include WRCV, Philadelphia; WJZ-TV, Baltimore; KCOP, Los Angeles; WSM, Nashville; KING-TV, Seattle; KPTV, Portland; KTVT, Salt Lake City; KHQ, Spokane; WEHT, Evansville; and WNTA, New York. Other Sales: • Kitchen Fresh Potato Chips has purchased Lakeside TV's Tomaliawk for three west coast markets: San Francisco, Los Angeles and San Diego. Sales meetings: Key executives of Guild Films were granted stock options this week at the company's annual fall sales meeting. Fall distribution of Curtain Time (oif -net work Telephone Time re-runs) and Spunky and Tadpole cartoons was also planned. NTA set up a new division this week to handle merchandising and manufacturer's licenses for its syndicated and network programs. Named to head the division: Irving Lichtenstein, in New York, and Al Stern, on the west coast. Strictly personnel: Anthony Torregrossa, former assistant sales service manager at Ziv, named sales service manager of Jack Wrather's new ITC . . . Herbert R. Pierson to Reub Kaufman's Jayark Films. The two had worked together at Guild . . . William M. Koblenzer appointed to the newly-created post of New York program sales director at NTA. Andrew Jaegar named eastern sales manager of the newly-created regional division at Ziv . . . Richard C. Polister to Continental Films as general manager . . . Victor Peck appointed midwestern sales manager. Regis Films . . . Michael J. Gould, to Guild, as sales rep . . . John Orr, appointed production manager, Klaeger Film. RADIO STATIONS What do folks want to hear, news and feature-wise, on their local radio stations? This is the gist of a survey conducted by the Major Market Group ownership— stations KFOX, Long Beach, serving the Los Angeles market and KIMD, Independence, serving the Kansas City market. The answer this radio station found: Iff llll I ^ ^ II ^IB^^^^ ^^K^ O^^ ^^^ ^^^P 1^^?' S^^ £iadA Ut Fneovui SiUxdA Ul IrOA^^t pAOgA/)lVVUV -KAAJTVs full time farm editor has all the facilities of the Agricultural Department of the McClatchy Broadcastir^g Company at his disposal. He also works with McClatchy newspaper farm editors. This, coordinated with on-the-spot film coverage, results in farm programming without peer in Fresno. KMJ-TV . FRESNO. CALIFORNIA . McClatchy Broadcasting Company . The Katz Agency, National Representative 6 SEPTEMBER 1958