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The SELLibrated (and only full powered) station in the
GOLDEN VALLEY
(Central Ohio)
WHTN TV
n Edward Pelry Co.,
.ASHINGTON
POPULATION: 439,000*
EFFECTIVE BUYING INCOME: $748,540,000*
A distinct and separate market from Seattle's coastal region, and Spokane's Inland Empire.
INLAND WASHINGTON
KPQ
KPQ
WENATCHEE
WASHINGTON
5000 W 560 KC
farm tools from a CARE package. This week, to demonstrate just how important these farm tools are, d.j. Frosty Fowler and his family are living off the produce of this garden, supplemented by a CARE food package.
Thisa and Data: KOWH, Omaha, has been elected to membership in the Nebraska Home Town Radio group . . . National spot advertising on WBT, Charlotte, has increased by 16% during July, compared to July, 1957.
TV STATIONS
Harold F. Ritchie has bought into ABC-TV's 77 Sunset Strip and Cheyenne for the 1958-59 season. K&E is the agency.
That makes Sunset a sell-out.
Sports buy: The Los Angeles RamsChicago Cardinal football game today (6 September) via KHJ-TV, Los Angeles, will be sponsored by Falstaff and Volkswagen.
Speaking of sports. Buddy Blattner conducted a baseball clinic for the Little Leaguers of Lincoln, Neb., at KOLN-TV's sports field. One hour of this clinic was telecast.
Call letter change: KCJB-TV, Minot, N. D., becomes KXMC-TV this week, due to its purchase by the North Dakota Broadcasting Co., Inc.
Ideas at work:
• Climaxing a week-long promotion of Stage 12, WBOY-TV, Clarksburg, W. Va., staged a parachute drop over central W. Va., announcing the premiere of first-run movies on the station. Attached to the more than 300 parachutes, was a season's pass, good for viewing these movies.
Anniversary: WGEM-TV, Quincy, 111., celebrates its fifth year of continuous telecasting this week.
News on the personnel front : Ray Hubbard, appointed program manager of KPIX, San Francisco . . . Roger Read, named general manager, WKRC-TV, Cincinnati . . . James White, sales manager, WJRT, Flint, Mich . . . Nicholas Pitasi, sales account executive, WABC-TV, New York . . . George Facchin, account executive, KMOX-TV, St. Louis. ^
I DONT WANT JUST A JOB!
... I want a "position" as a Promotion Executive.
Heavy Radio-TV experience ranging from Local to National Sales Development, Advertising, Promotion, Merchandising and Exploitation in Network Radio, Local & Network TV, Film Syndication and Ad Agency business.
Currently in NYC, but willing to make move for long range opportunity.
Excellent references.
For details contact
Box 21
SPONSOR
RESULTGETTERS
NOT
CLAIM -JUMPERS BUY
1020 KC THE POPULAR STATION
5,000 watts Los Angeles
Represented by: BROADCAST TIME SALES
New York Chicago Detroit San Franci
DORA-CLAYTON
Atlanta
6 SEPTEMBER 1958