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TV
GUIDE
Bestselling weekly magazine in America
How important sponsors insure their ratings
They advertise their programs in TV Guide, the magazine that 6 ^ ■> million TV families turn to for the shows they tune to. This audience alone is the equivalent of a 16 rating.
Moreover, TV Guide's 51 regional editions enable you to coordinate your schedule with your station lineup . . . and you can position your ads for maximum exposure at any hour of any day.
Listed here are some of the blue-chip advertisers now using TV Guide's rating -insurance. If you've overlooked this vital element in your fall promotion plans, get in touch with your TV Guide representative right away.
TV GUIDE MAGAZINE CURRENT PROGRAM ADVERTISERS
Aluminum Company of America
Kraft Foods
American Broadcasting Co.
Oldsmobile Division,
American Telephone & Telegraph Co.
Genera! Motors Corp.
Armstrong Cork Co.
Plymouth Division of Chrysler Corp.
Columbia Broadcasting System, Inc.
Prudential Insurance Company
DuPont, E. 1. de Nemours & Co. (Inc.)
of America
Eastman Kodak Co.
Quaker Oats Co.
Firestone Tire & Rubber Co.
Radio Corp. of America
General Electric Co.
Scott Paper Co.
General Foods Corp.
U.S. Steel Corp.
Hallmark Cards, Inc.
Warner-Lambert Pharmaceutical Co.,
Johnson, S. C. & Son, Inc.
Inc. (Listerine)
(Johnson's Wax)
Westclox-Div. of General Time Corp.
Kaiser Aluminum & Chemical Corp.
Westinghouse Electric Corp.
A WEEKLY MAGAZINE ... A DAILY HABIT
SPONSOR • 13 SEPTEMBER 1958