Sponsor (Sept-Dec 1958)

Record Details:

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^ jC 3 great years on network X^^ Huge, growing weekly audiences 1st year — over 7 million homes 2nd year — over ZVa million homes 3rd year — over 9 million homes NTI Total Audience basis 7^ Sponsored for three years by The Borden Company . . . co-sponsored second year by Procter &' Gamble . . . co-sponsored third year by / American Home Foods. •' Get on the bandwagon for *, 104 hilarious half -hours ' of The People's Choice — now finally available for local and regional sponsorship. It's exactly what the'^g^^rs viewers want, as national and local ratings proudly proclaim. It's exactly what advertisers are looking for: a show that reaches and sells the whole family. ARB Nationals from October '55 through May '58 tally 253 viewers per 100 sets for The People's Choice — 30% Men, 41% Women, 29% Children. This is the winning candidate you've been waiting for a long, long time. Be sure to vote early —-and of ten . ABC FILM SYNDICATION /no. 1501 Broadway New York 36 LAckawanna 4-5050