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ONLYPULSE DELIVERS THE 100% WHOLE SAMPLE
Of the three major television services, Pulse alone delivers the complete sample contracted for — a pre-determined sample of high accuracy.
Unlike mail-diary, meter, or telephone methods that miss millions — the educationally handicapped millions unable to cooperate in paper work; the indifferent millions who refuse the chore of record keeping; the millions who lack telephones — Pulse alone uses direct, face-to-face interviewing right in the home.
Since 1941 Pulse has developed accredited tech
Pulse rings doorbells interviews families in their homes
Largest Scientific Sampling
*'Only U. S. Census talks with more families"
niques of sampling, a tremendous operation, the largest known to the broadcast industry — in fact, the largest sampling outside the U. S. Census.
Looking at a typical example : you have a nighttime Television Network program? Pulse's sample "Base 6,000" for your show means that Pulse interviewers actually talk with 6,000 different families about your show. This sample of identical size — but different families — is repeated next month, and the next, and the next, a staggering cumulative total. No panel bias, no inertia.
In an interesting new slide presentation, we have compressed the essential Pulse pluses. See it. Let your own judgment, not hearsay, decide whether or not your firm can use this vital assist, profitably. We reported 222 different U. S. markets last year, more this year. Please write. Or for an appointment at your own best convenience, phone Judson 6-3316.
730 FIFTH A VENUE
NEW YORK 19, N. Y.
ULSE, Inc.
LOS ANGELES • CHICAGO • LONDON
13 SEPTEMBER 1958