Sponsor (Sept-Dec 1958)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
000343
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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/ Qn movin' pelves and pizza obody around WoOD-TV is stupid enough to recommend at old jazz of trying to sell refrigerators to Eskimos. ) — when our esteemed client, the Pizza Palace, declared willingness to pop for a schedule, local salesman Dave Mc)nnaughey pitched the one WooD-TV show that is frankly jck 'N' Roll — O'Hara's BOP Hop on Saturday afternoon, le result was a sellout of all pizzas before the dinner hour d passed — not once, but twice! Other advertisers like : ven-Up, original and major sponsor; Seyfert's (Potato ips) ; Eckrich (Hot Dogs) ; Leonard Distributing (Record ayers) ; are also happy as gold bugs on the mother lode. these clients who have bought Bop Hop, cash register results are a lot more impressive than the show's top ARE rating. For some products, teenagers are all-important — and Wood-TV has the show and the personality to reach them. If you want to emulate the Pizza Palace, consider O'Hara's selling ability on BOP Hop the next time Katz advises there is an availability. WOOD-TV is first — morning, noon, night, Monday through Sunday — May '58 ARB Grand Rapids WOOD-AM is first — morning, noon, night, Monday through Sunday — April '58 Pulse Grand Rapids Everybody in Western Michigan is a WOODwatcher. V\fOOD AIW TV WOODIand Center, Grand Rapids, Michigan WOOD-TV NBC Basic Battle Creek, Kalamazo for Westert 3, Muskegoi Vlichigan: Grand Rapids, . NA/OOD Radio NBC