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11 OCTOBER 1958 20< a copy • $3 a year
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THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE
merent in APPRSACH
A/Drt -.
Everything we do at W-I-T-II is measured by one basic yardstick:
"What's good for Baltimore is good for WITH,''
That's a nice, cozy statement. A real "heart-throbber." A lot of stations can make it in their own behalf. Many of them do make it. So, when you hear it, consider the source. What— and who— is behind it? When W-I-T-H was founded in 1941, it became the first independent Baltimore radio station. It has remained independent to this day. Now doesn't it make good common sense that a station, completely independent throughout its 17-year career, has had many more opportunities to serve the interests of its community? W-I-T-H has had hundreds of such opportunities— has made many of them, in fact— and has served them well.
Result? A special bond between Baltimore and W-I-T-H that you have to experience on the spot to appreciate fully— but that you can obtain to your product's advantage by advertising on W-I-T-H. It's a mighty bonus!
pm Tinsley j President
pons Representatives: Select Station Rspresentatives in New Yorl(, Philadelphia, Baltimore, Washington; Clarke Browne Co. in Dallas, Houston, Denver, Atlanta, Miami, New Orleans; McGavren-Quinn in Chicago, Detroit and West Coast
]. C. Embry Vice Pres.
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HOW N.W. AVER I REPLANSFOR ! THE AIR AGE
With W, of hillings I now in radio/lv Aver is { reorganizing media and creative btaff around new marketing concepts. Special sPONSOi! report on America"oldest agency.
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Videodex opens score of new rating markets
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Tips on how to improve your radio commercials
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How radio/tv are I upping safes for I department store;
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