Sponsor (Sept-Dec 1958)

Page scan 000480 from Sponsor

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
000480
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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As much as the events of the day, a <f tisers' products and services are m the markets of America. Personal > vision by representatives of the working, hard-selhng merchandisin partments of Storer stations, woi with 13 food chains ( approximate!} supermarkets) and 4 drug chains (ap imately 220 drug outlets), present important news at the point of purc,^. Stoi^ei^ torwxx crieis It is the vital function of the meri dising town crier to take advantaj the impact of a Storer broadcast convert response into sales. The Storer Broadcasting Company Ijs a special MERCHANDISING DIVIS!)N created to serve advertisers on all Sirer stations. For full details, write the |BW York National Sales Office of S<|-er Broadcasting. ^Mi