Sponsor (Sept-Dec 1958)

Page scan 000534 from Sponsor

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
000534
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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ARB May viewing figures: some declines from "ST 28 June p. 42 A new way to measure tv commercial effectiveness 28 June p. 40 SPECIAL ISSUES, SECTIONS Tv Results . 4 Jan. p. 41 Film "58: Annual report 1 Feb. p. 41 Summer selling J 8 Mar. p. 39 NAB convention special 26 Apr. p. 48 TELEVISION General Jack Cunningham's challenge to Madison Ave 18 Jan. p. 39 How much tv does a spot dollar buy? 18 Jan. p. 42 Sponsor Asks: Is tv becoming boring? 18 Jan. p. 54 Tv gets set to sell 25 Jan. p. 38 Is there a cloud over satire on tv? 15 Feb. p. 36 How to fight fee tv 15 Feb. p. 40 Tv specials: Identification plus _ 22 Feb. p. 30 Sponsor Asks: Is competitive bidding on storyboards sound practice? 22 Feb. p. 48 Will tv give 12-month rate protection? 1 Mar. p. 29 3 clients, 3 markets, 1 tv show 1 Mar. p. 32 Triple-spotting showdown 8 Mar. p. 29 Sponsor Asks: How effective are p.r. films on tv? 15 Mar. p. 60 World-wide television growth 5 Apr. p. 38 Tv's man of the hour — the consultant -.. 12 Apr. p. 29 Tv tape: New vistas and problems 26 Apr. p. 31 Is Videotape practical now? 26 Apr. p. 33 How can air media help overcome recession think 26 Apr. p. 16 ing? Conv. Special Sponsor Asks: Can you keep live tv costs down? 10 Mar. p. 52 How they woo cagey clients into tv 17 May p. 31 Why foreign cars are trying air media 17 May p. 39 Educational tv: A perennial problem 17 May p. 43 Sponsor Asks: How adult can tv get about sex? .... 24 May p. 48 Color tv: No problem for packaging 7 June p. 40 A new look at the old tv vs. print controversy _ 21 June p. 41 Will tv gain by brighter outlook for hard goods? 28 June p. 33 Tv revenue: How high will it climb? 28 June p. 36 Case Histories The "arty" sell— and to men at that! (cigars) 18 Jan. p. 36 The secret of selling with kids' tv (Cocoa Marsh) 8 Feb. p. 30 Lestoil's fabulous four years in tv 15 Feb. p. 37 Why use tv when you sell door-to-door? (Avon) 22 Feb. p. 34 Sell gasoline via kids' shows? (Union Oil) 22 Mar. p. 38 How a submarine sells the housewife (Bond Bread) 29 Mar. p. 40 Tv: One retailer's best friend 5 Apr. p. 40 Create a market — sell a schedule (Cocoa Marsh) 12 Apr. p. 39 Bell & Howell: "Buy when others are selling" 19 Apr. p. 44 Tv spot sells via mail order 26 Apr. p. 34 Tv's new star salesman: Emily Tipp 26 Apr. p. 39 Oona O'Tuna drops anchor in spot tv 3 May p. 34 "Minute" shows sell Nescafe _ 17 May p. 38 U. S. Steel's new campaign: sell canned soft drinks 24 May p. 40 How Welch's tomato juice "double sells" on tv 24 May p. 41 Johnson Motors takes plunge in network tv 31 May p. 40 Tv show promotion — bank style 7 June p. 38 Tuck Tape challenges a competitive giant with tv 14 June p. 43 Bab-0 introduces animated salesman ._ 21 June p. 42 Network Network tv must re-tool! 1 Feb. p. 27 Next fall's tv: Comedy or Western? . 15 Feb. p. 31 Sponsor Asks: What's ahead for live net tv? 29 Mar. p. 44 The product protection headache - 5 Apr. p. 31 Network tv races the DST clock — and wins 12 Apr. p. 32 How fall tv lineups shape up „ 12 Apr. p. 34 The soap operas are back 19 Apr. p. 38 Net tv: New incentives for clients 3 May p. 33 Net tv faces new threat : Justice Dept. 7 June p. 30 How net tv shows line up for fall 21 June p. 33 Why admen don't want television networks curbed 28 June p. 38 Spot Spot tv's million-dollar brands 15 Mar. p. 49 Minute chain break: Coming on tv? 29 Mar. p. 31, Spot tv's rocky road to simpler rates 10 May p. 27 i Spot tv — the good new summertime 10 May p. 35 Triple spotting: Grade-A mess 14 June p. 29! An advertiser speaks out against triple spotting 14 June p. 30 : An agency man speaks out against triple-spotting ... 14 June p. 30 Tv reps urge new spot rates 14 June p. 32 Sponsor Asks: Is triple spotting necessarily bad?.... 14 June p. 48 How spot tv's unified effort paid off 28 June p. 31 Tv Basics and Comparagraph This year the axe drops fast _ 18 Jan. p. 45; Tv set growth continues at healthy pace 15 Feb. p. 43 Daytime tv viewing is on the rise 15 Mar. p. 39 i Network tv's spring housecleaning 12 Apr. p. 41 { Web tv viewers: They're not fickle _: 10 May p. 391 Daytime tv viewing up, Nielsen shows 7 June p. 41; Tv Results Annual roundup, 1957 4 Jan. p. 41 1 Shoes, milk and milk products, cosmetics, tables 25 Jan. p. 55 1 Bank, toys, processed foods, laundry and cleaners 22 Feb. p. 52 Automobiles, soft drinks, supermarkets, paint 22 Mar. p. 51 Movie, sport goods, auto supplies 19 Apr. p. 58 Restaurant, flour, furniture, public relations 17 May p. 56 Milk products, mattresses, power mowers, appliances 14 June p. 52 THESE USEFUL SALES REPRINTS AVAILABLE FROM SPONSOR Send this order blank to Readers' Service, SPONSOR, 40 E. 49 St., New York 17, or phone MUrray Hill 8-2772 in New York. All editorial reprints will be shipped promptly. BOOKS AND BOOKLETS Timebuyers of the U. S., 1958 @ $2 Timebuying Basics, 1955 @ $2 Buyers' Guide, 1957 @ $1 All-Media Evaluation Study, 1954, @ $4 Tv Dictionary/Handbook, 1955 @ $1 1957 issues (52 weekly plus all special) Issues of previous years Quantity Price 1958 Marketing Basics 1958 Radio Basics 1958 Tv and Film Basics 1 to 9 10 to 49 50 to 99 100 to 499 500 to 999 1000 or more BOUND VOLUMES @ $22.50 Bi @ $15.00 1 for $4 2 for $7 35<i 25< 20< 15< 12'/2^ 100 I -I _PAYMENT ENCL0SED_ _(ALL PRICES INCLUDE POSTAGE) 11 OCTOBER 195: