Sponsor (Sept-Dec 1958)

raised SI. 700 to rebuild the dynamited Clinton I Tenn. ) High School. About 4.000 persons answered the station's plea ... Dan Franklin, d.j. on WCKR, IMiaini, won first prize in American Trucking Association's National Truck Road-eo^ Station staffers: James A. Jordan, formerly with Plough, Inc., Chicago, named sales manager of WOKY, Milwaukee . . . F. Sibl«y Moore elected \.p. and secretary and Richard M. Thomas, treasurer of WJR, Detroit . . . Edwin Pancoast, Jr., executive v.p. at WCFR, Springfield. Vt. Other appointments: Chandler Meloy, named national spot sales manager for KGO, San Francisco . . . Dewev Drum, operational manager at VsSOC. Charlotte . . . Bill Allred, Lnieral sales manager, KIOA, Des Mdines . . . Robert McAndrews, to station and commercial manager, and Alan Lisser, to operations manager and program director of KBIG, Cataliiia . . . David Ring, to the merchandising staff. KMOX. St. Louis . . . Bob Franklin, to head the promotion dejiartment at KGW. Portland, and Don Porter, named program director of the station. TV STATIONS Nielsen is planning extra service to local tv markets by expanding it's NSI to at least 100 markets by the Fall of 1959. In line with local market expansion l»lans. Nielsen has these developments up its sleeve: • Instantaneous tv service (see SPONSOR. 1 November). • Increased reporting frequency in many markets. • A fast multi-city service in eight. 12 or 24 markets. • Increased across-the-border data. baul Rosenzweig. national sales mana;'.vr for WLOS-TV, Asheville, N.C., and general manager Theodore Eiland made a film presentation to timebuyers at PGWs New York office last week. Iheme: The Carolina Triad, a sur■' ^ I if the station's coverage area. Research and basic concept was supI'lied bv PGW. Another presentation: KABC-TV, Los Angeles, staged its theme at the recent ABC TV affiliates meeting in New York: "Going Places." The presentation was attended by more than 350 agency and station reps executives. Ideas at work: • Tv's answer to print: WTVJ, Miami, published a documented report in response to a recent Miami Herald brochure which claim.ed that the newspaper delivered '67' 4 more customers per advertising dollar than the area's top tv station. The station goes on to prove that its advantage is actually 236'/ over the newspaper's. • KETV, Omaha, is treating its viewers to an evening snack: A local drive-in restaurant has its drivers call on area homes. If the tv sets are tuned to KETV, each household member is presented with a pizza and malted milk. Thisa 'n' data: Triangle Publications, which operates tv and radio stations, has acquired Television Digest. The new owner is thinking about converting the newsletter from a weekly to a daily . . . WOW, Omaha, plans to consolidate its radio and tv station operations with the construction of a new building at the site of its present tv offices. Business note: A heavy flurry of pre Christmas buying has brought $745. | 238 in new billings to WP.IX, New I \ork, this week. Some new clients include: Chesebrough-Ponds, P. Lorillard. Corning Glass and General Mills. Station purchase: KBET-TV, Sacramento, to J. H. Whitney & Co. for .$4.55 miUion. Whitney, known as the j Corinthian Stations, also owns | KOTV. Tulsa; KGUL-TV, Houston; i WANE-TV-AM. Ft. Wayne; and WISH-TV-AM. Indianapolis. On the personnel front: Howard Maschmeier, named general manager of WNHC-TV. Hartford-New Haven . . . Charles Marshall, director o: merchandising and research. WSOCTV, Charlotte . . . Robert Hagan, local sales manager. WTRF-TV. Wheel ing . . . Don Henry, to the commer cial department. WBAP-TV. Ft. Worth . . . John Albert, to the sales staff of WWJ-TV, Detroit. ^ KOBY shows a BEAUTIFUL FIGURE in San Francisco KOBY wi 638,900 undupllcated rad weekly; 72.5% of radio homes in the market. Add to this the assurance of no double spotting — and KOBY 1 0,000 watts San Francisco Sit in with your RETRY Man In Denver its KOSI in GreenWlle, Miss.-WGVM Mid-America Broadcasting Co« WEAU-TV IN WISCONSIN • The area with the HIGHEST industrial weekly wage in the state. (U.S. Employment Bureau) • Serving the RICHEST farm counties in the Midwest with over 54,000 farm families. WEAU-TV ^LSt See your Hollingbery Man in Minneapolis, see Bill Hurley 29 NOVEMBER 1958