Sponsor (Sept-Dec 1958)

Record Details:

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r RUSS VAN DYKE'S news PAUL RHOADES reports MARY JANE CHINN ALCOUPPEE, high WIN DOUGLASS reports BILL RILEY, veteran air ratings are high as 50.8 the news, sel Is the leads the Iowa fashion rated, highly regarded the sports, sells the salesman, leading TV ARB. viewer, parade, sportscaster. goods. personality. i^ J W^r^ 1-^-^ *^-^ ^- '^^^ ^>f9rJ .r ^^^ v-!^» RON SHOOP rovers the DON SOLIOAY [.now; CORDON GAVM4CK. WALT RENO, man in BILL JOHNSON, news TED HAZARD sells so "s beat, gooa the news does a great ^^ Mr.' rolumnist, motion salesman ex reporter, able air sales hard because he's so 'ran job as m c newscaster. traordinary man believable. Mfem^Mw(©3 THIS IS TELEVISION IN DES MOINES Iowa s lively center of business activity that's going on now in . , television that domi ON CAMERA! That's the way this "know-how, go-now" station keeps pace with al Des Moines. "Now" television . . . "this minute" television . . . spontaneous . . . vital . nates this big-money, free-spending market. THE ENTHUSIASM FOR KRNT-TVs "MAN ALIVE!" PROGRAMMING creates enthusiasm for advertised products . . . generates buying excitement that shows up on the cash register. Buy the station surveyproven most people watch most . . . the station far more people depend on for accurate news ... the station with the most believable personalities, according to Central Surveys, Inc. YOUR CAMPAIGN IS LIVE . . . LIVELIER . . . LIVELIEST . . . sure of success when you place it on KRNT-TV, CBS-affillated to give viewers an eyeful ... so ably represented by Katz. Complete program listings every THE DES MOINES TELEVISION MARKET: KRNT-TV effectively covers 41 of the richest counties in Iowa with 324,000 homes, 88.4% of them with one or more TV sets. Retail sales $1,229,064,000. Facts compiled from Television Magazine Market Data, 1958, and Survey of Buying Power, 1958. month in SRDS. You've Got A Live One When You Buy KRNT-TV SPONSOR • 6 DECEMBER 1958