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This is only one of many productions of magnitud<
envisioned by ITC, Independent Television Corporation
Less than ninety days ago, Jack Wrather, Chairman of the Board
and Walter Kingsley, President of ITC, said : "We're going to provide
the television industry with facilities — sales, service and products
without equal anywhere throughout the world.'
By September 22, another announcement was made of "the first of several expansioi
moves planned for ITC both here and abroad." Jack Wrather and Walter Kingsle;
stated that ITC had acquired TPA, Television Programs of America, Inc.
a leading television production and distribution compan}/
This then is ITC's first "Quarterly Report" to you in the advertising industry
ON THE NETWORKS:
LASSIE (CBS) — The Emmy and Peabody Award-winning all-family program!
Sponsored by The Campbell Soup Company through Batten, Barton, Durstine & Osborn, Inc. Now in its 5t
year in television.
THE LONE RANGER (ABC, CBS) — The first Western and longest run show produced for television Sponsored by General Mills, Inc. through Dancer-Fitzgerald-Sample; The Cracker Jack Co. throug Leo Burnett, Inc.; The Nestle Co., Inc. through McCann-Erickson, Inc. and Smith Bros, throug Sullivan, Stauffer, Colwell & Bayles. Now in its 25th year in broadcasting — 10th in television.
FURY (NBC) — Consistently delivering a higher share-of-audience than any other network show! Sponsored by The Borden Company, Inc. and General Foods, Inc. through Benton & Bowles. THE GALE STORM SHOW (CBS) — Instantaneous hit, now sponsored for third successful year! Sponsored by The Nestle Co., Inc. through Bryan Houston, Inc. and Lever Brothers Ccmpan (to start January, 1959).
IN PRODUCTION FOR NATIONAL SALE:
THE FOUR JUST MEN Based on Edgar Wallace's thrilling novels, starring Dan Dailey, Vittorio DeSic
and Jack Hawkins.
CANNONBALL — Stirring human-interest series about truckers on the highway to high adventure, produce
by Robert Maxwell, creator of Lassie.
THE ADVENTURES OF TOM SWIFT— Daring space-age version of the beloved all -American classic
INTERPOL CALLING Chilling drama of the international police force.
FOR LOCAL MARKETING:
SERGEANT PRESTON OF THE YUKON First time available locally after 3 years on CBS Televisior NEW YORK CONFIDENTIAL -Sponsored regionally by D-X Sunray Oil Co., Inc.; Drewrys, Limited. JEFF'S COLLIE (Syndication title) — the original cast that made Lassie \he network's most honored shov\
ARROW PRODUCTIONS:
SUSIE, re-runs of PA/Va^e Sec/-e/a/-y starring Ann Sothern • THE COUNT OF MONTE CRISTi THE ADVENTURES OF TUGBOAT ANNIE • RAMAR OF THE JUNGLE • STAGE THE NEW ADVENTURES OF CHARLIE CHAN • MYSTERY IS MY BUSINES HAWKEYE AND THE LAST OF MOHICANS • THE HALLS OF IVY • FEATURE ANTHOLOG
ITC's objective is to enable you to be a winner in the constant contest for audience We think you'll enjoy talking matters over with u when you want to increase your sales — and we'd welcome being of service to you If you prefer, you can write directly to us. Telephone or wire collec if you wish. We're making 1959 strategy-for-sales plans toda) We cordially invite you to join us — to let us make our plans togethei