Sponsor (Sept-Dec 1958)

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DAYand NIGHT ON KLZ-RADIO THE LINES ARE BUSY! CAPTURES THE LADIES WITH THE PAT GAY SHOW NDAY THROUGH FRK 12:05 pm MONDAY THROUGH FRIDAY Starr Yelland i AND DENVER'S MUCH-COPIED PARTY LINE vIDAY THROUGH FRI 8:00 pm MONDAY THROUGH FRIDAY Pat Gay and Starr Yelland are two stellar performers who make their top-notch programs the most copied format in America! Pat Gay hosts a brisk housewife's information exchange that is a 100% female participation show with the listener hearing both sides of the conversations. Starr Yelland hosts nighttime's "Party Line" with an exceptional suavity that keeps the subject matter, however controversial, in balance and fascinating. Here again the stars of the show are the listeners themselves. BOTH SHOWS ARE TOP-RATED IN DENVER! IN FACT, PULSE (Sept. 1958) REPORTS KLZ HAS AS MANY FIRST RATED PERIODS AS ALL OTHER DENVER STATIONS COMBINED! CALL KATZ OR LEE FONDREN IN DENVER 560 KC CBS FOR THE ROCKY MOUNTAIN AREA amusing mailer dubbed "'Announcing a New Adult Western — Western Mass., that is." Purpose: To announce the telecast (via WWLP) of the agency's exhibit at the highschool "Job Fair" where it shows how an ad is created . . . Frank Block Associates, advertising and p.r. firm, celebrating its 26th anniversary. They were awarded: Jerome B. Gray, senior partner and founder of Gray & Rogers, honored by the Poor Richard and Philadelphia Copy Clubs . . . William A. Rocket!, account executive for Charles F. Hutchinson, Inc., presented with the "Jacob" award from the Junior Advertising Club of Boston. Going places: Norman F. Best, named general manager and a v. p. of Campbell-Mithun, Inc. . . . Reginald F. Pierce, Jr. and Jerome H. Gordon, elected v.p.'s at K&E ... J. Blan van Urk, executive v.p. and director of Clakins & Holden, has resigned, with plans to open his own consulting firm in Philadelphia and Pittsburgh . . . Fred Crowl, named to head the radio/ tv and industrial film department at Klau-Van Petersom-Dunlap, Inc. . . . Harold Piatt, to v.p. of Edward H. Weiss & Co., Chicago . . . Tom Moorhead, to v.p. in charge of radio and tv at George L. Mallis Advertising, Philadelphia. More personnel moves: Kerry Sheeran, to Ted Bates & Co. on the Whitehall Labs account . . . William Peters, to SSC&B. on the Lever account . . . John McManus, to DDB as account executive . . . Carl Arrigo, to the tv staff at Cayton, Inc., New York . . . Lloyd Kronsnoble, to Edward H. Weiss Co. as account executive . . . John Hartigan, to For joe & Co., Chicago, as account executive . . . Jack Wise, to the farm radio department of Aubrey, Finlay, Marley & Hodgson, Chicago . . . Epes W. Sargent, account executive at C. M. Johnson & Associates, Inc., Bethpage, Long Island. New appointments at Needham, Louis & Brorby, Inc.: Frederick Sulcer, Donald Dickens, Edward McAuliffe and Ricker Van Metre, Jr., named associate copy directors; John Amon and C. Franklin Johnson, to ex C DFXEMBER 1958