Sponsor (Sept-Dec 1958)

Page scan 0001245 from Sponsor

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1958)
Leaf #:
0001245
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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~ 13 DECEMBER 1958 20( a copy • S3 a yaat 30R THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE RECEIVED DEC low! 50,000 watts 1,00 r Ighttime WAPI Birmingham, Alabama Represented nationally by Henry I. Chrlstal Co., the ""^i^ Inc. .y>. SPOT RADIO GIRDS FOR MAJOR BATTLE Threatened by a dip in billings, spot radio readies major >ale-drive for 1959. RAH and SAR plan harde>( selling in the 30-veai history of the njedium Page 25 ^"TUTlV drops its 'Must Buy' ruleadmen react Page 30 J^l Spoof by d.j. creates a new pale, stale ale Page 28 ^. low Y&R dig for facts behind the radio/tv ratings' Page 32