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IN ROANOKE
KROGER
LOVES
WROV
..M
noaerco
CH*«.=.^W.^CONN.«
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OK^^vmo^N'*" "
"""O" D.V,.,OH
November 25,
1958
Mr. Burt Levine General Manager Radio S fat ion WROV Roanoke, Virginia
Dear Burt:
1 t is our pol ic\ a t f our-mon th in
here at tervals.
Kroger to reapprai
se medi a
Durinp this wh i ch vou w each of the sel ec ted pa test weeks careful tha way. At th was made.
i expectation
per jre L per s tici.
0 ft
t the
od, we have conduc ted m an y naware. To determine the a onal i ties to sell for Kroge 1 ar I terns and ass i qned thes e different personal ities. items were not promoted in of each week a survey of m
tests of
bi 1 i ty of
r , we
e dur i ng We were any other
ovemen t
3l It
es carfiz
hrough for us beyo
For ex amp 1 ei terns for a on WROV for end of five At another ment to sel three-day wc Jackson's st item. This Just to teen
-we twothe days
a P eken
prov ager
intended to run a group of household week period. -v'e scheduled the I terns first week of the promotion. At the , our merchandise supply was exhausted, we gave Jackson a particular assignacker Label Corned Beef. Over the d period our usual sales volume doubled, as the only promotion put behind the ed to us that Jackson's aopeal is not s, but to all age groups.
These are h the job tha
st t
the
persona
ces among many to ities have done f o
1 1 us trate
<■ Kroger.
Please pas s
staff for th shows.
a Ion
e fi
g our app ne way in
Ver
red at ion to all o which they have h
y truly yours.
F your
andl ed Kroger
CWC/cc
Cha Adv
r les W. Conner, Mar ertising & Sales P
ager
omo t ion
Use these WROV personalities and ROANOKE will love you\
KEN TANNER • BARBARA FELTON JERRY JOYNES • LES DAVIS JIVIN' JACKSON
WROV
ROANOKE, VIRGINIA
Burt Levine, President represented by Burn-Smith Co., Inc.
13 DECEMBER 1958