Sponsor (Sept-Dec 1958)

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vos^j^PERrTSoaomD I ^Average cost per 1,000 homes $^ per commercial minute X« ^Average cost per 1,000 viewers per commercial minute *Based on 30 typical markets presented on the left Championsliip Bo wiling has the Top Bowling Stars 26 brand-new hour shows! WALTER SCHWIMHEB, INC 'CHICAGO .MAIN OFFICE • 75 E. Wacker DrIve FRanklin 2-4392 NEW YORK •527 Madison Ave. ELdorado 5-4616 FREE FOR ASKING 1^ The only complete bowling show in America with three entire games— nothing condensed or cut. Comprehens study on thi picture, plus all the facts bowling.