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FILM-SCOPE
13 DECEMBER 1958 CBS Films this week reorganized its top-level executive authority into three
cwyriiht 1998 Specialist branches along these lines : Leslie Harris as v.p. in charge of production,
SPONSOR Sam Cook Digges as v.p. heading administration and John Howell as v.p. on top
PUBLICATIONS INC. of SalcS.
In a move that echoes a recent top echelon mobilization of CBS TV network sales, CBS Films frees Les Harris as an "outside man" to bring in new programing and to pay adequate attention to special clients.
At the same time, Sam Cook Digges, who leaves the general managership of WCBS-TV, becomes the "inside man" to concentrate on problems of administration and organization.
John Howell will have overall responsibility over the CBS Films sales staff.
These aggressive moves lend real muscle to a two-way attack CBS Films has been developing since early this season: into up-graded and "diversified" programing, and towards previously untapped sources of syndication money. (See sponsor, 8 November, pp. 45-6.)
A fourth phase of the CBS Films expansion is the promotion of Fred Mahlstead as director of operations and sales services in both the domestic and international areas.
CBS Fihns announced at its national sales meetings last week in New York that The Silent Saber would go into syndication; also, Rendezvous and U. S. Border Patrol have been formally placed in availability for general sale.
Procter & Gamble of Canada's buy of six film series represents two things: (1) the largest purchase by any one sponor in the dominion and (2) perhaps the largest selective coverage in Canada.
The buy is for outright sponsorship of I Love Lucy and San Francisco Beat, co-sponsorship of Gunsmoke with Remington Rand, and full sponsorship of Mantovani for the French CBC network.
Portions of Conrad Nagel and Life of Elizabeth were also purchased for interim schedule until Rifleman is ready.
For the first time in years it looks like a wide open field for the independent operator in the licensing-merchandising field.
With the amalgamation of CBS' licensing imit into CBS Films and the fact the NBC's licensing division has been part of its fihn arm for several seasons, the networks are less of a factor in this merchandising area than perhaps at any time in the past decade.
The economies of this activity are such that it will not support the plush operation an autonomous network unit must of necessity carry on; and this loss looks like the small operator's gain.
ABC is understood to be in the process of granting blanket permission to its aflUiates to use tape freely to correct time zone delays.
CBS stations apparently are able to tape public affairs and news shows for rebroadcast at any time they choose.
NBC affiliates so far have been allowed to tape only news.
SPONSOR • 13 DECEMBER 1958