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Things you should know about
KMSO
• 191,000 WATTS POWER
• CBS, ABC, NBC PROGRAMS
* SINGLE STATION MARKET
• 45,000 TV FAMILIES
* LESS THAN ]^ PER M
* SUPER SHOWMANSHIP
* SUPER SALESMANSHIP
* SUPER CRAFTSMANSHIP
. . . and now that you know CALL OR WRITE
CILL-PERNA— OR KMSO channel 13
MISSOULA, MONTANA
Negro radio _, from ohreveport
KORA
now 5000 watts
non-directional at 980
The Soulhwest's most powerful Negro station. • Selling 405,000 Negroes in 49 counties o( Texas, Louisiana and Arkansas. • Top-rated by Hooper, fjjse and Trendex.
Repreientea by John E. Peorsi
Tv and radio NEWSMAKERS
,^
Mort Bassett joins the Robert E. Eastman Co. tills week as vice president and manaiier of the New York office. He conies to Ihr rc|) firm fidin na\ [una Beach, Fla., \\liiMf. 1(11 ilif |ia-t I 1 iiK.iilli.-. he was presi(l.-nl an.l .^.■lu-ial niana,u.T „f WROD. Prior to that. Bassett spent 11 years with John Blair & Company, where he went from account executive to sales manager of the National Saturation Group. Bassett entered the broadcasting field in 1936 as a sales research man for NBC. He left in 1941, when he was assistant circulation manager. He then joined Morse International agency as media buyer and assistant radio director. During W.W. H, he served in the public relations division of the Army Air Corps.
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James C. Riddell has been named chief executive officer in charge of the ABC Western division. He is also a member of the board of directors of American Broadcasting-Paramount Theatres, Inc., and v. p. of ABC. Riddell began his career in broadcasting in 1931 at WXYZ, Detroit, and was promoted successively through various departments of the station until 1946, when he was named general manager of the station upon its purchase by ABC. In 1950, he was promoted to president and general manager of WXYZ. Inc. In March. 1958. Riddell was elected to the board of directors of AB-PT. He will assume his new post in February, and headquarter in Hollywood. Earl Hudson, who has been in charge of the Western division since merger in 1953, will be associated with Riddell in an advisory capacity in addition to handling special projects.
HHP^^^ Richard H. Close has been promoted to
^^jSi^l^^ director of NBC Spot Sales from his pres
mm ) ent position as director of represented sta
V^ ^ tions for the company. Close started with
<■ NBC in 1933 as a page. Two years later he
was advanced to the local sales traffic department, and four years hence, to the National Spot Sales traffic department. He has been in the Spot Sales division for the past 20 \ears. having been named supervisor of its traffic department in 1942, sales service manager for NBC o&o stations and represented stations in 1913, and then promoted to account executive. Close was elevated to manager of the National Spot Sales Department in 1950. and then, when the department separated, named Eastern sales manager for radio. In 1951. he was named Eastern sales manager, tv.
13 DECEMRKK 1958