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EASY AS PIE!
>VHO-TV IS FIRST ^VHO-TV IS FIRST V/HO-TV IS FIRST >VHO-TV IS FIRST
NCS No. 3 proves that WHO-TV has the TOP daily circulation in Central Iowa. ARB proves that WHO-TV has top RATINGS.
You know how we do it, of course — WHO-TV gives its public the best there is in television.
This formula tvorks. It includes all well-known NBC features, plus top Iowa celebrities, plus one of the greatest film libraries ever assembled. Ask PGW about our excellent current availabilities — about "futures" that will be coming up at expiration of current seasonal campaigns.
With WHO-TV you can win Central Iowa — easy as pie!
ARB "1 and 4-Week" REPORT
METROPOLITAN DES MOINES Sept. 21 through Oct. 18, 1958
FIRST-PLACE QUARTER HOURS REPORTED
1 WEEK
4 WEEK
WHO-TV
235
288
STA. K
176
131
STA. W Ties
46
5
33 10
NOTE : Where a station is credited ifith the highest rating
for a given daytime quarter-hour strip (Man. through Fri.)
that station is credited above with 5 quarter-hours.
WHO-TV is part of
Central Broadcasting Company,
which also owns and operates
WHO Radio. Des Moines
WOC-TV, Davenport
^VHO-TV IS FIRST ^VHO-TV IS FIRST ^VHO-TV IS FIRST ^VHO-TV IS FIRST ^VHO-TV IS FIRST ^VHO-TV IS FIRST >VHO-TV IS FIRST ^VHO-TV IS FIRST WHO-TV IS FIRST ^VHO-TV -IS FIRST AVHO-TV "IS FIRST = >VHO-TV IS FIRST ^VHO-TV IS FIRST
channel 13 * Des Moines
Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager
Peters, Griffin, Woodward, Inc., National Representatives
20 DECEMBER 1958