The story of the Famous Players-Lasky Corporation (1919)

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Under the direction of Adolph Zukor, president; Jesse L. Lasky, vice-president; Cecil B. DeMille, director-general, Arthur S. Friend, treasurer, and their associates, this organization has developed tremendous opportunities for service and tremendous responsibilities to the industry of which it is so large a part. In the past it has grasped eagerly and efficiently all those opportunities to serve, it has borne with distinction those responsibilities. With such a record of promises kept, with such ideals, with such an organization to carry out to perfection every detail, the new production, distribution and exploitation policy of the Famous Players-Lasky Corporation can mean only continued success and profit for the thousands of exhibitors who have depended on this company for their consistent source of supply. In the following pages you will be taken into the studios, and you will learn with what care, skill and expense Paramount-Artcraft pictures are made. You will understand the world-wide system of distribution, a network of a thousand threads. You will see how these pictures are brought to the attention of the public, how in every conceivable way the virtues of Paramount-Artcraft are shown to the world. And you will read the story of the growth of this organization, which is a great romance, for it is the story of a conquest of the world. You will read of the past, which is a record of growth and of promises fulfilled, and you will read of the future, as big with promise as the past is with achievement. In the light of past fulfilment you will know that the promises for the future are as good as achieved. They are promises of better motion pictures, better theaters, better business, and of continued growth and expansion of the entire industry. Eugene Zukor, Assistant to the President [6 ]