We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PRODUCTION I HE exhibitor of motion pictures judges pictures by one standard—the box-office. As is elsewhere noted in this book, Paramount-Artcraft pictures, judged according to that standard, are the best made. They are the pictures which draw more people to the motion picture theaters, and they are the pictures which build up steady patronage. Those who have seen one are sure to come again. For this reason over 10,000 theaters in the United States show these pictures most of the time, and many theaters show them all of the time. The organization which makes these pictures, and which, in fact, has made the motion picture industry, is the Famous Players-Lasky Corporation. In a few years this organization has developed the motion picture from nothing, and has made it the mightiest force for good now on earth. Only the best pictures could accomplish the results, visible in so many fields, that have been accomplished. The public and the exhibitor know that Paramount-Artcraft are the best, the public because these pictures are better entertainment, the exhibitor because they bring him more money. To make Paramount-Artcraft pictures the best in the world a tremendous producing organization has been built up. An understanding of the principles and methods of produc- tion will give a better understanding of the results they have brought about. Such tremendous results must spring from tremendous sources. The producing depart- ment of the Famous Players-Lasky Corporation, of which Jesse L. Lasky, vice-president, is the head, is mighty in size, in efficiency, in ideals. Mr. Lasky, one of the pioneers in the motion picture industry, joined with Adolph Zukor some five years ago, and out of this combination the Famous Players-Lasky Corporation has developed. Mr. Lasky exercises a close supervision over the entire production depart- ment of the organization. Years in the theater have taught him "show values," and he came to the motion picture when it was just beginning with a complete knowledge of public taste, an unerring artistic discrimination, and a keen business vision. Large as the production department is, and varied as are its ramifications, there is not a corner of it which escapes the eye of Mr. Lasky. He is continually in touch with every branch of the making of Paramount-Artcraft pictures. Cecil B. DeMille, director-general, who has been associated with Mr. Lasky from the beginning, is rightly credited with being one of the men who have brought the motion picture to its present estate. Mr. DeMille not only acts as artistic supervisor of the entire produc- tion department, but also produces special pictures himself, pictures which stand in public estimation as being the most artistic of all screen productions. Whitman Bennett, production manager, acting under the immediate personal super- vision of Mr. Lasky himself, has two tasks—finding the best stories, and finding the indi- viduals best fitted for producing them. Every picture produced by this organization is the fruit of the labor of a thousand experts, experts whose entire energies are bent to one task—the making of the best motion pictures. The story is the basis of the motion picture, and the Famous Players-Lasky Corporation has gone and will go to any length to secure the world's best stories. [ 9 ]