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J. N. Naultv, General Manage Eastern Studios M. E. Hoffman, General Manager Lasky Studio When Cecil B.DeMille, director- general of the company, needed a tropical island for his picture, "The Admirable Crichton," he took an uninhabited island one hundred miles from the coast of California and turned it into a tropical island bybuyingand transplanting $50, oco worth of tropical foliage. Twenty men worked four weeks making a tropical island out of a stony desert. When they had finished Mr. DeMille had a real tropical island. The easier and cheaper way would have been to construct a few sets in the studio, or to take the picture among the palms of California. But they are not tropi- cal palms, though few would know the difference, and for a better picture the expense and labor were justified. The story, the direction and the acting are the main features of a motion picture. There are other important features, however, and none of these is slighted in Paramount-Artcraft pictures. The settings and locations used in these pictures are of as high a quality as the story and direction. So are the costuming, the outfitting, the designing of the titles, the photog- raphy, the manufacture of the film itself. Wilfred Buckland, art director for the Lasky studio, is an architect and decorator of twenty years' experience. He has under him a staff of architects and designers, none with less than five years' actual work in his art. Here, too, money is spent as freely as necessary, and those who design the sets are not hampered by restrictions. Every set built for a Paramount- Artcraft picture is right. If it is a room in a Fifth Avenue mansion, the furniture, paintings and dra- peries are the finest obtainable. In one set for a recent Cecil B. DeMille picture, "For Better, for Worse," #30,000 worth of rugs and draperies were used. The furniture was worth a similar amount. The actual construction of the set cost #25,000. This was only one set. It cost more than most, to be sure. But all are made with as great expenditure of time and skill and money as is necessary for the best results. From the very first days of the organization, every end has been subserved to the making of better pictures. To the achievement of Gardner Hunting, Eastern Production Editor Frank E. Woods, Supervising Director Lasky Studio [ '* ]