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Cutting Room, Portland, Maine, Exchange Main Office, Portland, Maine, Exchange efforts of the three are still inadequate, the reserves, in the form of the nearest special representative, are thrown in. One of the methods devised for keeping salesmen keyed up to concert pitch is a system of duplicate daily reports to general headquarters in New York, as well as to the branch exchange. Thus, even while in uttermost Dismalburg, the salesman is made to feel that the sleepless eye of the home office is always upon him; and that under such circumstances he might just as well close contracts with every theater in sight without unnecessary delay. But the salesman also feels that the eye which the home office turns upon him is a kindly, appreciative, encouraging eye. Indeed, he has no doubts on that score, for a bonus system has been devised which awards him extra pay whenever his sales pass a fixed moderate minimum. This bonus system has worked miracles in stimulating sales. For instance, in one recent week, one exchange earned a bonus of 122 per cent; that is, it doubled the fixed minimum and then added 22 per cent to the new total. Another exchange in the same week earned a bonus of 106 per cent; yet another, a very large exchange, earned an 83 per cent bonus. When the policy which directs their distribu- tion is understood, the fact that Paramount- Artcraft pictures are to be seen at least a part of the time in 98 per cent of American theaters does not seem at all surprising. Selling pictures to exhibitors is the smallest part of the enormous task allotted to the Exterior, Buffalo Exchange Personnel of Buffalo Exchange R. C. Fox, Branch Manager, in center [ 30 ]