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A. G. Whyte Manager of the Neiu York Exchange Department of Distribution. The department's chief duty is service to the exhibitor. Like woman's work, the service rendered by the Famous Players-Lasky Corporation to its patrons is never done. It goes on day and night, disregards holidays and does not keep the Sabbath. In terms of arithmetic, service is to sales as the ratio of 21 to 1; for while only sixty salesmen are required to make contracts, a field force of 1181 is kept busy rendering the service these contracts involve. Even this is not all; for the home office on its own account also renders important service, one part of which is a national campaign of exploitation to sell Paramount-Artcraft pictures to the public; but that is another story which is told at length in another chapter. When a contract is received duly approved by the home office every department of the branch exchange is notified and functions on that contract begin. The booker arranges dates for each picture included in consultation with the shipping department, which consists of a corps of animated time tables and lightning calculators; for the booking and shipping schedules must be so arranged that each film may be kept on the move as continuously as train service will permit. A film in the exchange vault is earning money for nobody; and, besides, it costs 18 cents to check it into storage and out again. Faulty calculation might easily allow these small charges to grow into a substantial aggregate. At the same time the accessory department arranges to supply the exhibitor with posters in any size from 1 to 24 sheet in any quantity he can use, music cues, "ad" cuts and "mats" scene cuts and mats, photographs and advance notices, all of which facilitate advertising and publicity in the local newspapers; rotogravures and photographs for lobby displays and slides for announce- ments on the screen. Lastly, comes the "press book," which is a complete manual of plans and methods for promoting each individual picture, together with prepared material for advertisements and press notices. These press books on devices for stimulating patronage and present- ing the pictures attractively are pre- pared by special lists in showmanship and are far in advance of any other manual known to the motion picture industry. For exceptional pictures special service is provided. All these things are forwarded well in ad- . >*rcr«jm & ... ; *Klf*<fF&!3L Reception Room or the vance of the date for the picture so *>.*' *« ' *5r New York Exchange, they may be on hand when needed. """S""*^ 729 Seventh Avenue < New York General Offices of" the New York Exchange Personnel of the New York Exchange [ 3« ]