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H. G. Rosebaum, Branch Manage San Francisco Exchange Herman Wobber, District Manager San Francisco Exchange 30,000 persons engaged in the production of motion pictures who make their homes there, audiences are as uncertain, coy and hard to please as woman in her hours of ease was alleged by Scott to be. The fact is worthy of note that in order to please such hypercritical audiences, Grauman's Theater, embodying the very latest ideas in motion picture theater construction and one of the world's most beautiful amuse- ment palaces, presents Paramount-Artcraft pictures exclusively. The branch exchange in charge of H. G. Ballance, with a force of 37, occupies 6000 square feet in the Marsh-Strong building. The territory served includes 35 per cent of California, Arizona, and 5 per cent of New Mexico. Branch No. 3—Nos. 2017-19 Third Avenue, Seattle, Wash.; G. W. Endert, branch manager. Seattle exchange, which occupies 8000 square feet in the Owen building, employs a force of 34 persons. The territory served includes 95 per cent of Washington and 40 per cent of Idaho, and Alaska, with a population of 1,500,000. Many Alaskan shipments of film travel weary miles by dog sled. Branch No. 4—No. 14 North Ninth Street, Portland, Ore.; C. M. Hill, branch manager. Portland is famed as a city of wealth and aristocracy. Its taste in motion pictures, therefore, is very particular. The leading motion picture theaters, such as the Liberty, People's and Majestic, are large, comfortable and handsome. Paramount-Artcraft pictures are very popular. Branch Manager Hill with a force of 23 persons occupies a floor area of 2000 square feet, comprising the ground floor of a conveniently located building. This exchange serves all of Oregon and 5 per cent of Washington with a total population of 900,000. This gigantic organization is welded together, and its spirit kept to the top notch of enthusiasm, partly through an internal house organ, " Pep," edited by Louis F. Guimond. This is a weekly publication, devoted to what its name implies—stimu- lating the exchange force. Personnel of San Francisco Exchange Harry G. Ballance Manager Los Angeles Exchange kl\tf Personnel of Los Angeles Exchange General Office, Los Angeles Exchange