The story of the Famous Players-Lasky Corporation (1919)

THE COUNTRY GENTLEMAN October 26, 1913 THE SATURDAY EVENING POST NOVEMBER J. . iTJ^^yagaaaMaaiiflBMBfla ,* .■) i Industries that are winning the war GRICULTURE, steel, oil, transportation—all indispensable weapons. But there is another weapon to be fittingly grouped with them—a weapon of the heart— motion pictures.' Fittingly grouped with them, too, on their own basis of volume of business done and amount of capital invested, as well as on the basis of performing the indispensable duty of keeping up the national heart. It is common knowledge that the Paramount and Artcraft Pictures, quality of all others that Amenca has aflame with the purpose of victory, brought to the Allies is buoyant mo- have shaped the public morale — the rale/lightness of heart—and it is com- stuff of which victory is made—to a mon knowledge from coast to coast steely resoluteness! that it is Paramount and Artcraft Pic- No wonder the President has ex- tures that have been adopted by the pressed his appreciation of the war- whole nation as the romantic fuel of value of motion pictures! its cheery temper. The men and women of vision behind Paramount and Artcraft Pictures Paramount and Artcraft give their have actually accomplished the mag- word to the nation that the weapon nmcent destiny of raising the screen to they wield shall always be kept polished the importance of a first-grade weapon and bright — of victory. —bnght with the shine "of fore In thousands upon thousands of most stars, superbly directed, in clean American communities the great motion pictures." ^paramount<^Qrlcra£i jHotion (pictures " FAMOUS PLAYERS-LASKY CORPORATION 1 t-E^RErtoST STAHS.SUPcRBLY DIRECTED. I teG 1 CLEAN MOTION PICTURES" i™ J >*ig^ II Cecil B. Dc Mille't Production "ThbSqia* M»i.' Oouglu Fairtttfllu in "Undo tbi Giiehwood Tui' • mouoI-Arlrr.fi Spco.1 C-...I... >has H Inch's Product "Tm Falsa Fac: Paramount d Bcnncit ,„ "Coals or Fin Ethel Clayroi Dorothy Diilion "'STmiNC Beams'" THE SATURDAY EVENING POST NOVEMBER IS, I9'3 THE SATURDAY EVENING POST <©Se Greatest Motion Picture will never be shown on the screen I7IFTEEN millions of people are in the cast. The plot is laid all over the world. Scenes take place in your town. You are in the middle of it. Tonight— as you step out of the motion picture theatre — happy, smiling faces all around you — there it is! The Greatest Motion Picture! Why, you've probably thought of it yourself. Of course, such a picture would be the picture of the people who see Motion Pictures—and what Motion Pictures do for these people, the thousands who can go anywhere money will take them and do go to the Motion Pictures by choice; the millions who knew little or nothing of fun or joy until Motion Pictures came into their lives. Today, fifteen millions are daily seeing the sunny side of life through Paramount and Artcraft Photoplays. And the sunny side only —that is the unbreakable war- time rule governing every play which is Paramount.' or Artcraft t yarximount^Grterajfj: Motion (pictures * Motion Picture Indu.lry. NCWYorft Dear Mr Brady' The [mil financial cniirprijrsof thr out «i<™tlul!y ■■iilioui I hi cnihuu. J jfce mother-tongue of America's millions ~ the modern motion picture. ABEL crumbles before the motion picture screen. "A uni- versal language," said President Wilson. The language of the eyeand the soul. And the Famous Players-Lasky Corp. has taken this universal language and placed it on a plane where it enriches the life of the whole nation with a perpetual new joy. This season, for example, the Famous Players-Lasky Corporation is giving to America even finer picture*—pic- tures attuned to the spuitof the time —108 Paramount and Artcraft Pic- tures generously laden with the joy of living, with romance and adven- ture, with song and laughter, fun and frolic, rare entertainment for high hearts* It is the emotions that are the urn- venal language, and it is the emotions that the motion picture speaks and sings to, whether it be the emotional deeps of patriotism or the dancing shallows of merriment. Paramount and Artcraft touch the deepest chords in you! Such is the power of " Foremost stars, superbly directed in clean pictures." Qrtcratft E^.-.r.n,«;."MYCo^» ^paramount Specimens of National Advertising [ 5* ]