The story of the Famous Players-Lasky Corporation (1919)

^IKomaS H, Ince presents CHARLES RAY in 'Greased Lightning" % CparamountCf)4Ctu/& jO OSH all tarnation! And Cy Perkins sold that ^-* car for its weight o' metal. Some humdinger, Mirandy! And they do say he'll tie up with the little blonde if he wins this here race. By HickyI Look at the city feller that tried to get her. Hanging behind-like an old cow's tail! Don't you hang behind like an old cow's tail. You be right up in front o' the line to see Charles Ray in "Greased Lightning." Doncher fail, by cracky! "East Lynne with Variations" The Lateat Paramount-Mock Sennett Comedy Thursday, Friday, Saturday and Sunday R.I VO LI Monument Square on the pictures, and they reach the exhibitor in suffi- cient time before his showing for him to prepare, with their aid, a complete exploitation plan on every pic- ture, and to secure from the company the accessories he needs. The exhibitor is also given free of charge with every picture a complete musical program, prepared by ex- pert musicians. These "music cues" are so arranged that the orchestra director can follow the picture absolutely appropriately, giving every scene exactly the right music. It is due largely to this service, whereby the smallest exhibitor has the help of a metropolitan music director, that music in motion picture theatres has improved so much in recent years. Another service to the exhibitor, installed only recently, but already productive of great results, is the department of projection, which aids exhibitors in their projection problems. In charge of this new department is EarlJ.Dennison, a competent projection expert and engineer. Mr. Dennison will travel about the various exchanges of the company, and call upon all exhibitors who request it. He is also establishing a standard system of film inspection in the various exchanges. Others in the Second Division are A. M. Botsford, George Strader, formerly of National Cloak and Suit Co., Advertising Department; Russell Mitcheltree,who has done advertising and editorial work on the New York Tribune, Philadelphia North American, Bobbs- Merrill Publishing Company, Atlantic Monthly and others; Patrick Kearney, formerly motion picture editor of the N. Y. Mail; and J. A. Thorne, in charge of slides and lobby display. The art depart- ment, under the supervision of Vincent Trotta, an artist of twenty years' experience and study, contains in its per- sonnel experts in all the various branches of art and engraving. The men in this department are Theodore Coester, Elmer Lapp, Will Schaeffer, Saul Schiavone, Rudolph Schwartz, Lewis Gordon and Ernest Brierley. Outside artists are frequently employed for special ad- vertising work. Among those who are continually doing work for the company are Aaron Ackerman, Burton Rice, Mon Randall, Wendell Thayer, A. Halpert, Morris Rosen- baum, Ralph Denninger, C. E. Millard, William Hammell, Ned Matz, A. Sherwood, Lionel Reiss, L. D. Dresser, F.J. Edgars and Eldridge Association and others. Posters are under the supervision of J. A. Gausman, who has been eight years in the poster business, having been president of Acme Lithograph Company, and associated with Metro and Chelsea companies. Three poster artists working under his direction make all sketches for posters, which are manu- factured by the Morgan Lithograph Company. These are Joseph Fronder, J. W. Farrah and W. Hanneman. Rotogravure, one sheet Newspaper Advertisement STEPPING 1 OUT .'By- C Gardner Sullivan directed by Fred JVtblo r fhofographed by Ccoiye !Barne>' Supervised bu Thomas H Inc [ 61 ]