Swing (Jan-Dec 1945)

Page scan 000149 from Swing

Record Details:

Title:
Swing
Date:
Jan-Dec 1945
Publisher:
Kansas City : Donald Dwight Davis
Volume:
Swing (Jan-Dec 1945)
Leaf #:
000149
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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At WHB we've always called the sales department the "Client Service Department"— simply because that's the purpose of our salesmen: to serve our advertisers. For eleven years, Ed Dennis vvas our tup producer. He graduated from the University of Kansas one cool June evening— and went to work for W'HB's Don Davis the next morning. Never had any other job, prior to enlisting in the Navy in 1942 as second class yeomiin. It's typical of Ed that the Navy recognised his merits, too. and promoted him i-iiiiliiitiiny, recently to Lieutenant (j.g.). Ed says its awfully good to get back in pants with pockets. We look forward to the day when 'Victory is won, and we can get Ed back to WHB! If he were here, instead of at sea, he'd probably be telling you enthusiastically about the great new shows on WHB in 1945 — and how much you'd enjoy doing business with "the station with agency point-of-view." At WHB, every advertiser is a client who mus: get his money's worth in results. If you want to sell the Kansas City market. WHB is your happy medium! For availabilities, 'phone DON DAVIS at any of these "Spot Sales" offices: CHICAGO 360 North Michigan FRAnklin 8520 KANSAS CITY Scarritt Building — HArrison 1161 SAN FRANCISCO 5 Third Street EXbrook 3558 NEW YORK CITY 400 Madison Avenue ELdorado 5-5040 HOLLYWOOD Hollywood Blvd. at Cosmo Hollywood 8318