Swing (Jan-Dec 1945)

Page scan 000369 from Swing

Record Details:

Title:
Swing
Date:
Jan-Dec 1945
Publisher:
Kansas City : Donald Dwight Davis
Volume:
Swing (Jan-Dec 1945)
Leaf #:
000369
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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Meet WHB's Ed Birr — of our "Client Service Department" At WHB we've always called the sales department the "Client Service Department"— simply because that's the purpose of our salesmen: to serte our advertisers. And when 'World 'War II "cleaned out " WHB's sales staff, we looked around for a trained and experienced man who knew advertising, merchandising and selling. In Chicago, the same War had wiped out Ed Birrs slate of national accounts. WHB's Don Davis knew Ed Birrs background in transportation, in agency work, in direct advertising, point of sale display and dealer development. "Come with WHB and see how you like radio, " he invited . . . and Ed Birr took to radio as a duck takes to water. Since 1942, Ed has developed two of the highestrated co-operative shopping programs heard in the Kansas City area: "THE PLAZA PROGRAM " for the merchants of Kansas City's exclusive Country Club Plaza district . . . and "MARY JANE ON PETTICOAT LANE, " for down-town department stores and specialty shops located on Eleventh Street. Main to McGee. Ed also pioneered in the development of "Help Wanted' advertising, by radio, for Kansas City's war industries — and has helped to secure thousands of workers for vital war plants. /^e Sowing is toWHB in Kansas q He has also helped both large and small merchants with soundlyplanned radio campaigns of programs and spot announcements. If you have a tough problem to lick — shortage of merchandise to be explained, good-will promotion, or the problem of stepping-up sales, Ed Birr can help you. His background of experience in mer chandising, advertising and selling includes many major products. You'll enjoy doing business with WHB — "the station with agencypoint-of-view. " At WHB, every advertiser is a client who must get his money's worth in results. If you want to sell the Kansas City market, WHB is your happy medium. For WHB Availabilities, 'Phone DON DAVIS at any of these "SPOT SALES" offices: KANSAS CITY. . . . Scarritt Building .... HArrison 1161 NEW YORK CITY . 400 Madison Avenue . Eldorado 5-5040 CHICAGO .... 360 North Michigan .... FRanklin 8520 HOLLYWOOD . Hollywood Blvd. at Cosmo . Hollywood 8318 SAN FRANCISCO .... 5 Third Street .... EXbrook 3558 KEY STATION for the KANSAS STATE NETWORK Kansas City Missouri Wichita Kansas Salina Kansas Great Bend Kansas Emporia Kansas