Swing (Jan-Dec 1946)

Page scan 000727 from Swing

Record Details:

Title:
Swing
Date:
Jan-Dec 1946
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1946)
Leaf #:
000727
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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For WHB Availabilities 'Phone DON DAVIS at any ADAM YOUNG office: NEW YORK CITY CHICAGO SAN FRANCISCO LOS ANGELES KANSAS CITY Let's Face Figures! FIRST SEVEN A'^ONTHS OF THIS YEAR, KANSAS CITY: RECEIVED . . . 3,970,057 head of livestock, at a value of $1,000,000 per day. SHIPPED . . . 2,199,355 head of livestock, at a value of $700,000 per day. SLAUGHTERED . . . 2,083,643 head of livestock, at a value cf $505,000 per day. COWTOWN, U.S.A. hen it's roundup time in Texas, it's market time in Kansas City, the world's rgest source of stocker and feeder cattle. We handle four million head mually, and that's a lot of beef. Chief! That's a lot of dollars, too, in the jckets of Kansas City consumers. And if you're considering a roundup, via advertising, of Kansas City consumer cash, select a medium that will rope, tie, and put your brand on the whole herd quicker than you can clog out a chorus of "El Rancho Grande." Choose WHB, Kansas City's Dominant Daytime Station, and rest assured of a full corral . . . DON DAVIS President-National Advertising Representative JOHN SCHILLING Vice-President-General Manager WHB, KEY STATION for the KANSAS STATE NETWORK