Start Over

Swing (Jan-Dec 1946)

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THE LITTLE WOMAN ISN'T IT MAY be surprising to know that getting back on our national economic feet isn't entirely a matter of politics, policy or party, much as we hear it is these days. Nor is it the power of Washington, labor, capital, controls or demise of controls, or any of the themes and theories of large and small businesses. The answer to whether we will have economic security in the immediate future may be sitting across the room from you this very minute. It's the little woman. And the fate of the nation is up to her. The weapon the American woman holds exclusively in her possession is the decision to save or spend. It is she who will or can control inflation. It is she who will be responsible for the restoration of thrift in the American way of thinking, and to promote it as zealously as she did in buying war bonds. Women own 70 per cent of the nation's wealth. What they do with it is the final test of patriotism. Recently in Chicago over a thousand women attended the first "Finance Clinic" sponsored by the Women's Finance Forum of America. This is the only organization in ■ the country of women principally concerned with the dollar sign. At this meeting, four na tionally prominent financial and business experts of the opposite sex took the stand and in no quibbling terms pointed out their responsibilities, their flagrant failings, and what they ought to do about both. One speaker decried the fact that the American woman hasn't fully exerted her voting rights to assure clean elections and economic budgeting in national affairs. But first she must decide to purchase only what is really needed, and thereby put "national horse sense into the national housekeeping." A bank president pointed out that the women of the nation are beneficiaries of 80 per cent of the nation's insurance policies, own more than 50 per cent of its bonds, 65 per cent of Its savings. He advised the purchase of government E bonds to prevent inflation and "know what you're buying before you do." Other speakers emphasised the importance of saving as a safeguard against depression, the salvation of the state of the union. Next time the little woman points out how she saved a few pennies, give her a pat on the back and encourage her. It's the saving frrace that counts! — Marion Odmark. Headline in a New York newspaper . . . "Father of Ten Shot — Mistaken for Rabbit." Many a fellow comes out of his shell when a girl eggs him on. Women are wise about fact and figures. A girl with a good figure soon learns the facts. All men want to succeed. Some want to succeed so badly they're willing to work for it. "I shouldn't be offering you wine should I? You arc thq head of the Temperance League, aren't you?" remarked the hostess to her male guest. "Oh, no. I am the head of the AntiVice League." "Well, r knew there was something I shouldn't offer you."