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the Wheal Bell
by JAMES R. McQUEENY
KANSAS CITY has a great big circle around October 15 on its social calendar. The glittering pageantry of the American Royal Coronation Ball looms as the most important event of the fall and winter season. Combining the brilliant lavishness of a Broadway opening with the warmhearted gaiety of Mardi Gras, the Ball still manages to retain a distinctive Midvv^estern air.
For months, civic and social leaders have laid plans to insure perfection for every phase of the Ball.
Dozens of specialists have worked on the problems attending such a large-scale production: the construction of a special box at one end of the Municipal Arena as a setting for the coronation of the American Royal Queen and her court entertainment; I the organization and training of hun1 dreds of dancers for square dances, ballets, folk dances, waltzes, and modern specialties; the designing of costumes for the Queen's court and pages; and the hiring of a big-name orchestra (Orrin Tucker, this year). Additional consideration has been given mood lighting and the perfuming of the entire arena — an operation to be conducted by a leading perfumer. The 200-voice Muehlebach chorus is well rehearsed in the Coronation Processional, which was writ
ten especially for the Queen's triumphal march.
The chairman and chief worrier of the Ball Committee must follow up every detail concerning tickets, invitations, programs, publicity, budgets, and all other items connected with the extravaganza.
With each passing year, the Coronation Ball has become more elaborate. Within the space of a short time, it has become a huge asset to the American Royal.
The Royal, itself, is a tremendous undertaking. Starting in a tent 50 years ago, the event has evolved into a $300,000 production. It has become a time-honored institution. Like some impish column of smoke, its spirit has curled out of the stockyards district and into the hotels, banks» stores and business concerns along Main Street. While most metropolitan centers go to elaborate extremes to conceal the straw sticking out from their collars, Kansas City prides itself on being a cow town — Cowtown, U. S. A. Grain and cattle built Kansas City, and its citizenry won't let anyone forget it.
Actually, the American Royal is the external expression of the livestock industry's development. The cattleman and the farmer are progressive citizens and they are tireless in